Volvo S90 Ambience Concept is All About the Experience

Evan Williams
by Evan Williams

Volvo has revealed a new concept car that is meant to add to the luxury experience. The S90 Ambience uses sound, visuals, and even scent to improve passenger comfort.

The S90 Ambience Concept is making its debut at the Beijing Auto Show this week. It is based on the three-seat S90 Excellence executive car and is designed to make the atmosphere of that S90 even more luxurious for the passengers being chauffeured around.

The car’s ceiling transforms based on which of seven themes are selected using the smartphone app. Choices include Northern Lights, Scandinavian Fores, Swan Lake, Archipelago, Rain, Nocturnal, and Freedom. A related image is projected on the ceiling for the car. For example, pick Northern Lights, and watch the aurora borealis dance across the headliner.

SEE ALSO: 2017 Volvo S90 Review

Each theme also plays synchronized audio through the Bowers and Wilkins audio system and uses one of four scents created for the car by Byredo. The scents are deployed from a port in the center console to further soothe or energize the passengers, depending on which mode is chosen.

The Ambience Concept was created for China and, unlike most concepts, Volvo is hoping to bring the car to production for that market. It will make its official debut at Auto China 2018 in Beijing this week.

A version of this story originally appeared on Swedespeed.

Evan Williams
Evan Williams

Evan moved from engineering to automotive journalism 10 years ago (it turns out cars are more interesting than fibreglass pipes), but has been following the auto industry for his entire life. Evan is an award-winning automotive writer and photographer and is the current President of the Automobile Journalists Association of Canada. You'll find him behind his keyboard, behind the wheel, or complaining that tiny sports cars are too small for his XXXL frame.

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