Ford Tries to Address Dealer Concerns on Affordable Models

Jason Siu
by Jason Siu

Ford dealerships are concerned about the American automaker’s recent major announcement.

Within the next few years, the only traditional passenger cars Ford will sell is the Mustang and Focus Active, although the Focus Active is more like a car-sized crossover. The company is choosing to focus on crossovers, SUVs, and pickup trucks, rather than sedans such as the Fiesta, Taurus, and Fusion. The decision isn’t sitting well with some dealers, which are wondering whether Ford will have more affordable, entry-level vehicles in its lineup.

“You still need an entry-level vehicle,” said Tim Hovik, owner of SanTan Ford near Phoenix, Arizona. “In the past we’ve always thought of that vehicle as a (sedan). It doesn’t necessarily have to be a car. There are still an awful lot of car customers, but not everybody in the car segment wanted a car. I think you’re going to see buyers look at price points instead of if the vehicle is a sedan.”

SEE ALSO: Here’s Why Ford is Killing Off Most of its Cars

Ford CEO Jim Hackett spoke to The Detroit News, confirming affordability will always be part of the brand’s promise. “Our ambition is to grow (our lineup) and hit all the price points,” he said. “The only thing that’s changing is how they’re going to look.”

There are new models that haven’t been announced coming from Ford, and the automaker says they’ll be car-sized crossovers that look totally different than what Ford currently sells. Expect the models to look similar to vehicles like the Honda Crosstour.

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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