With over 585-million views on YouTube, Drake’s “God’s Plan” has become a major hit.
In the video, the artist gives away nearly $1 million USD in the form of cash, free groceries, shopping sprees, and cars including a pair of Acura TLX sedans. But Acura wasn’t originally part of the plan, according to the video’s production manager. In fact, the Honda Civic was the first choice, but Drake’s team opted for an Acura vehicle since the artist’s first car was a 2004 Acura TSX. You could say it was a sentimental pick for Drake, who often raps about his “Acura days” in his lyrics.
But the story on how the TLXs ended up in the video doesn’t end there. When production manager Liz Gonzalez contacted Esserman Acura in Doral, Florida to purchase three Acura ILXs, the dealership was skeptical at first. The Internet manager who first spoke to Gonzalez passed the inquiry over to the general manager, Francisco Diez-Rivas, who didn’t even know who Drake was.
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From there, Diez-Rivas contacted the regional manager and found a Drake fan in Jason Bracken. Once Bracken confirmed the inquiry was legitimate, Gonzalez also had to put in some work by speaking with Acura execs in California, explaining the video’s premise. Not surprisingly, the Japanese automaker loved the idea of giving back to the community and agreed to be a part of the video within 48 hours. And instead of giving away an ILX, Acura decided to use the TLX instead.
Originally three Acura TLX sedans were supposed to be given away, but the production team later decided to just give away two TLXs and a Ford Transit van.
On Wednesday evening, Peterson, one of the first patients Project Medishare medevaced from Haiti to South Florida after the 2010 earthquake, received the surprise of a lifetime when Grammy award winning hip hop artist Drake @champagnepapi presented him with a brand new car. Congratulations Peterson and thank you Drake for your generosity toward such an amazing young man! _____ After the January 12, 2010 earthquake, then 9-year-old Peterson spent four days trapped under a mountain of concrete blocks. When his mother heard him yelling for help, a group of men and women freed him from the rubble, block by block with their bare hands. Suffering from severe injuries, Peterson found his way to Project Medishare’s field hospital on the grounds of the Port-au-Prince airport after being turned away by three other hospitals. Soon after, he boarded a medical flight to Miami, and underwent 16 reconstructive surgeries at Nicklaus Children’s Hospital. _____ Dr. Chad Perlyn, a pediatric plastic and reconstructive surgeon, was volunteering with Project Medishare at the field hospital when he first met Peterson. He has maintained a bond with him ever since, and considers Peterson part of his family. He was there for Peterson’s special surprise from Drake. _____ For the last eight years, Peterson has been living in Little Haiti with his mom. They’re in the United States under the Temporary Protected Status program. Now a 17-year-old in high school, Peterson has adjusted well to his new life and has been thriving in his new home. He is a talented ballet dancer and dreams of attending The Juilliard School, though his future is uncertain due to the pending termination of TPS for Haitians. _____ #haiti #ayiti #haitian #philanthropy #giveback #drake #godsplan #projectmedishare
[Source: Automotive News]
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