BMW has recently filed to trademark “Boat Tail” with the European Union Intellectual Property Office (EUIPO).
While the Boat Tail name doesn’t relate to anything in BMW’s current lineup, we believe it could be used for a future Rolls-Royce project. At the 2017 Concorso d’Eleganza, Rolls-Royce unveiled the Sweptail, a $12.8-million coachbuilt project that went to a very special owner. After the Sweptail’s debut, Rolls-Royce CEO Torsten Müller-Otvös expressed interest that Rolls-Royce would do more one-offs like the Sweptail, adding that the “future for luxury in the long-term is to go even more bespoke.”
Considering the trademark was filed on May 30, it’s unlikely we will learn more about the use of Boat Tail in the near future. But is certainly gets us wondering what Rolls-Royce has up its sleeve – if the Boat Tail name is indeed for a future project, that is.
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