The Next Coachbuilt Rolls-Royce Could Be Called 'Boat Tail'
BMW has recently filed to trademark “Boat Tail” with the European Union Intellectual Property Office (EUIPO).
While the Boat Tail name doesn’t relate to anything in BMW’s current lineup, we believe it could be used for a future Rolls-Royce project. At the 2017 Concorso d’Eleganza, Rolls-Royce unveiled the Sweptail, a $12.8-million coachbuilt project that went to a very special owner. After the Sweptail’s debut, Rolls-Royce CEO Torsten Müller-Otvös expressed interest that Rolls-Royce would do more one-offs like the Sweptail, adding that the “future for luxury in the long-term is to go even more bespoke.”
Considering the trademark was filed on May 30, it’s unlikely we will learn more about the use of Boat Tail in the near future. But is certainly gets us wondering what Rolls-Royce has up its sleeve – if the Boat Tail name is indeed for a future project, that is.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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