This $263k Ram 1500 Has an Absurdly Lavish Interior

Sam McEachern
by Sam McEachern

What happens when you let some Italian coachbuilders loose on a Ram 1500? Well, you end up with a ridiculously luxurious truck/SUV combo that costs nearly $300,000 USD.

What you’re looking at here is the Aznom Atulux, a Ram 1500-based luxury cruiser built by Italian leather and carbon fiber goods company Aznom. The exterior modifications are fairly minimal, save for the SUV-like extension onto the rear and the slide-out storage rack where the Ram’s bed once was. The interior, however, is unlike anything we’ve seen.

The Ram’s back seats were swapped out for a pair of captain’s chairs covered in full-grain nubuck leather upholstery. Splitting the two seats down the middle is a bleached oak center console, which stores whiskey glasses, champagne flutes, a Nespresso coffee maker and a bottle chiller. There’s more to do in the back than drink, too, with two flip-down 17-inch displays mounted to the roof and an Xbox hidden in the center console.

SEE ALSO: FCA Spends $300M Trying to Remedy Slow 2019 Ram 1500 Ramp Up

Other modifications include more sound deadening, air suspension and larger, more powerful brakes.

The Aznom Atulux will start at $263,000 before taxes. But seeing as this is a fully custom creation, customers could pack a bunch more content into the Atulux and watch the price climb quite rapidly. The company is taking orders now, so if a Rolls-Royce or Bentley is just too mainstream for you, be sure to shoot them a message.

[Source: Carscoops]

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Sam McEachern
Sam McEachern

Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.

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