Volkswagen is the latest automaker to opt out of the 2018 Paris Motor Show.
The German automaker joins Ford, Nissan and Infiniti in backing out of the biennial show. VW may opt out of other international auto shows going forward as well, with the company saying it is “continually reviewing its participation in international motor shows,” in a statement made to Automotive News Wednesday.
VW has been keen to cut costs in the wake of its diesel emissions scandal, trimming motorsports programs and auto show presentations wherever it can. Luckily for Paris show organizers, the majority of VW Group’s brands will still be present at the show – including Audi, Porsche, Skoda and Seat.
The automaker said it would still have “various communications activities” for media during media days for the Paris show, which will run from October 2nd and 3rd.
VW’s decision to opt out of Paris is representative of a recent decline in automaker participation at traditional auto shows. BMW, Audi and Mercedes-Benz have all chosen to opt out of the 2019 Detroit Auto Show, and VW had a small booth at this year’s Detroit show in comparison to previous years.
Detroit organizers are mulling over moving the show from January to later in the year, as it currently is battling with the Consumer Electronics Show for both media and automaker participation. CES is held in nearly January, just a week ahead of Detroit, and is becoming an increasingly popular destination for automakers to show off the latest in autonomous, connected and electric vehicle tech.
VW said that its decision to back out of Paris does not mean that it won’t make an appearance at the show in 2020.
[Source: Automotive News]
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