Well, Volkswagen has dusted off the old rhyming dictionary and is using it sell the Jetta with a new multi-part ad series.
The ads are named “Turb-Whoa,” “Bass,” “Rings,” “Puzzle,” and “App-Magnet” and more, and highlight the new model’s fresh renewal and its high-end features.
The ads not only shine a light on some of the Jetta’s finer qualities, they also feature the music of 12 up and coming artists on the Interscope Records label, including YUNGBLUD, Gryffin, Louis the Child, Kali Uchis, and other artists whose names make me feel old and out of touch.
“To relaunch one of Volkswagen’s most iconic vehicles, we wanted to convey a youthful and fun side of the brand,” said Todd Riddle, EVP, executive creative director at Deutsch. “We tapped into different production techniques and utilized music in ways we haven’t before. It is a perfect reflection of the brand’s soul while signaling an important progression with the new Jetta.”
SEE ALSO: 2019 Volkswagen Jetta Review
We drove the new Jetta in April and by our estimation, it’s a pretty solid car that does everything you’d hope for from a Jetta.
Even with the success of the Atlas and the Tiguan, though, VW can’t really afford for the best-selling car in its North American lineup not to be a success and so is putting its weight behind the car.
Designed specifically for North American tastes, since we are the ones who buy it with the most zeal, the Jetta starts at just $18,545 (which $100 less than the outgoing Jetta), so things are starting off well.
A version of this story originally appeared on VW Vortex
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