Watch Rolls-Royce Debut Its First SUV Live Streaming Here

Jason Siu
by Jason Siu

After years of rumors, speculation, and dozens of spy photos, the Rolls-Royce Cullinan is finally making its debut.

It’s the British automaker’s first SUV, named after the Cullinan Diamond, which is the largest flawless diamond ever found. Like the diamond, the SUV has undertaken a fascinating journey, says Rolls-Royce. “From the searing deserts of Africa and the Middle East to the freezing snows of the Arctic Circle; from the grassy of the Scottish Highlands to the towering canyons of North America, the designers, engineers, craftspeople and artisans of the House of Rolls-Royce have shaped, tested and polished this unique motor car to eliminate any flaw and make it Effortless, Everywhere.”

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The Cullinan will be the second Rolls-Royce product to ride on the company’s all-new, proprietary aluminum spaceframe “Architecture of Luxury.” Leading up to its debut, Rolls-Royce has released a few teasers, including an image that shows two rear-facing leather chairs and a cocktail table emerging from the rear compartment of the Cullinan. The automaker also teamed up with National Geographic as the Cullinan underwent its “Final Challenge,” to prove itself Effortless Everywhere in the public eye.

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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