BMW has announced it is the exclusive worldwide automotive partner for Mission: Impossible – Fallout.
The movie, which is set to open worldwide on July 27, will feature the new BMW M5 and other BMW models, including the 1986 BMW 5 Series, the BMW 7 Series, and the BMW R nineT Scrambler motorcycle. The German automaker has been a partner of the iconic film series since 2011, with the BMW i8 arguably being its most famous movie car.
The BMW M5 starring in the film has been styled with characteristic BMW M Performance Parts, such as the black kidney grille and carbon fiber mirror caps. Powered by a 4.4-liter biturbo V8 engine, the BMW M5 generates 600 horsepower while paired to xDrive all-wheel drive.
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As part of its collaboration, BMW will launch a global “Mission to Thrill” themed marketing campaign with cobranded broadcast TV media highlighting a range of different vehicles, print ads, digital across BMW sites, and other key channels including dealer activations and more.
“BMW and ‘Mission: Impossible’ are a perfect fit. We are proud of our long-running partnership with Paramount Pictures and that our powerful cars and motorcycles have been able to enhance this iconic film series time and again. For exciting chases, you need cars with impressive driving dynamics and handling,” said Uwe Dreher, head of Brand Communications BMW, BMW M, BMW i. “This provides the ideal stage for our most dynamic business athlete: the BMW M5.”
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