Electric Audi SUV Debut Rescheduled Following CEO's Arrest

Sam McEachern
by Sam McEachern

Audi had planned to show its new electric SUV at a glitzy event in Belgium at the end of August, but it’s now been rescheduled following the arrest of its CEO Rupert Stadler.

According to Automotive News, Audi had already invited journalists to the August 30 event, where it planned to show off its first mass-produced electric vehicle – the e-tron SUV. The automaker sent out an email Monday saying the event had been called off, citing “organizational reasons.” It will instead hold the event at a later date somewhere in the United States.

While not confirmed by Audi, it’s believed the cancellation of the event is related to the brand’s image in Europe following Stadler being taken into custody for reasons related to VW Group’s ongoing ‘Dieselgate’ scandal.

Audi said the postponement of the debut event won’t result in the e-tron coming to market any later than anticipated.

“The e-tron will have its market launch at the end of the year,” an Audi spokesperson said in a statement. “Nothing has changed.”

SEE ALSO: Audi E-Tron to Offer Digital Side View Mirrors

While Audi will still get its electric SUV to market in time, that doesn’t mean it won’t lose out in some way. Mercedes-Benz is will show off its first purpose-built electric offering, the EQC crossover, on September 4th. Audi’s rescheduled event in the US is slated to happen after the Mercedes showing, so its German rivals will be first to show off their answer to the Tesla Model X.

The Audi e-tron will feature all-wheel drive as standard, the automaker has confirmed, with all versions featuring two electric motors mounted at each axle. A performance-oriented three-motor version will also eventually arrive, but won’t be available from launch. The crossover will also come with standard 150 kWh DC fast charging, capable of charging the battery from flat to 80% capacity in about 30 minutes. Range for the standard two-motor version is anticipated to sit at around 250 miles. Pricing in Europe starts at 80,000 euros.

We’ll have full details on the Audi e-tron SUV following its rescheduled US debut – whenever that takes place.

[Source: Automotive News]

Discuss this story on our Audi Forum.

Sam McEachern
Sam McEachern

Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.

More by Sam McEachern

Join the conversation