2019 Ford Focus Active Cancelled for the US

Sam McEachern
by Sam McEachern


The 2019 Ford Focus Active won’t be arriving in the United States due to trade tariffs.

Ford announced earlier this year that it would kill off all of its sedans and compact cars in the United States in order to make way for additional trucks, crossovers and SUVs. The only car that would stick around under the plan (apart from the Mustang) was the 2019 Ford Focus Active – a slightly raised up, tougher take on the new Focus that was designed to bridge the gap between car and crossover.

Ford has now changed its mind, however, telling The Detroit News that the Focus Active, which is made in Europe and China, no longer makes financial sense amid the United States’ recently imposed trade tariffs with China.

“Given the negative financial impact of the new tariffs, we’ve decided not to import this vehicle from China,”Ford North America president Kumar Galhotra told The Detroit News in an interview. “The significant thing that moved was the tariffs going up substantially higher. We’re choosing to deploy resources elsewhere.”

SEE ALSO: Here’s Why Ford is Killing Off Most of its Cars

Ford’s decision to nix slow-selling, low-profit sedans and compact cars from its lineup was spurred on by a desire to cut $25.5 billion in costs from its business. The automaker is also looking to free up cash in order to invest $11 billion in hybrid and electric vehicles. Among those new electrified products will be hybridized versions of the Mustang and F-150 and a new Mustang-inspired electric performance crossover.

Foto: Ford

The Focus Active was due to go on sale in the U.S. by late 2019. Ford isn’t saying if a true crossover will take its place, but the automaker claims it’s still committed to offering budget-minded options going forward. Galhotra told The Detroit News that they are “thinking through,” other products that its buyers might be interested in, but for now, it looks like they’ll be forced to choose from a stable of crossovers, trucks and SUVs – unless they want a Mustang, that is.

[Source: The Detroit News]

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Sam McEachern
Sam McEachern

Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.

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  • K.C. K.C. on Sep 04, 2018

    I'm not disappointed the Focus Active is cancelled because it's FWD only based on the European specs, it's not real competition for the Crosstrek.

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