Chevrolet has gathered some interesting data on American pickup truck buyers and their habits.
The automaker partnered up with Harris Poll, an analytics company based in New York, to ask 1,012 pickup truck drivers about their trucks, how they use them and how they feel about them.
Pickups have probably surpassed apple pie in regards to Americaness, so the results of Chevy’s survey are no surprise. They found that US consumers really like their trucks, with 57 percent of those surveyed saying they “consider their pickup truck a part of the family.” Another 38 percent say they “love their pickup truck more than any other object they own.” Many pickup owners also rely on their truck for work, with 60 percent saying they “can’t live without” theirs.
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Roughly 27 percent of US pickup drivers have named their truck as well, Chevy says. The most popular pickup name in America is Betsy. The second most popular is Big Red/Little Red/Old Red.
Some pickup owners also believe their vehicles are good for attracting friends and potentially even a date. Chevy says 38 percent of those surveyed think driving a pickup makes them more popular and 38 percent think it makes them more attractive.
Chevrolet conducted its survey online between March 20th and April 3rd, 2018, surveying only those who were over 18 and drove a pickup truck. They also took oversamples in Texas, California and Florida to account for outliers.
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