Marketing departments think of all sorts of crazy ways to push their products, but the promotional department over at Hyundai Australia has taken the absurdity to new heights advertising the 2019 Santa Fe.
Some mad person within the Korean automaker’s Australian arm thought a good way to promote its latest three-row SUV would be to chop the roof off and make it into a one-off Santa Fe Cabriolet. Hyundai won’t be putting such a vehicle into production anytime soon, but it’s certainly an interesting way to promote an otherwise mundane product. Say what you will about it, but it looks like a ton of fun to go top-down with six of your friends in the car with you. Just look at how much fun these Aussie mates are having:
Hyundai’s convertible crossover reminds us of Honda’s April Fool’s joke this year in which its UK PR team built a CR-V convertible by hastily chopping the roof off with an angle grinder. The Santa Fe Cabriolet looks much more carefully done by comparison, although we still don’t see a folding soft-top roof anywhere. That’s probably for the best – we can’t imagine how awkward a full soft top would look on Santa Fe.
The Santa Fe Cabriolet is based off a 2.2-liter diesel version of the SUV – a model that we don’t receive here in North America. Instead, we get a choice of either a 185 hp 2.4-liter four-cylinder or a 235 hp 2.0-liter turbocharged four-cylinder. An eight-speed automatic is the only available transmission, while all-wheel drive is available as an option.
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