With fresh competition in the form of all-new Ford Ranger and Jeep Gladiator mid-size pickups, GM’s mass-market bowtie brand is tweaking the design of the popular Chevrolet Colorado as it prepares for the 2021 model year.
The new look debuted today, in preparation for the truck’s first public appearance at the 2019 Method Race Wheels Laughlin Desert Classic on Thursday, October 10th. There, the tweaked pickup truck will be driven by Hall Racing.
The updated Chevrolet Colorado ZR2 (pictured) will go on to make an appearance at the Specialty Equipment Market Association show in Las Vegas next month.
One goal GM’s designers had in mind was further differentiating the appearance of each individual Chevrolet Colorado trim. That said, all variants are set to rock a revised Chevy bowtie emblem at the front end, and a tailgate embossed with the Chevrolet name, rather than with the traditional bowtie.
Updated center bars, lower front fascias, and skid plates will adorn the WT, LT, and Z71 trim levels for the 2021 model year, while ZR2 will be the only trim to wear a new flow-through “Chevrolet” grille. That model will feature a black bowtie emblem positioned right next to the driver’s side headlamp, and new, standout red tow hooks.
“We’ve sold 520,000 Colorado pickups in five years through a relentless, foot-on-the-gas approach to product and feature updates,” says Chevrolet Trucks Marketing Director Bob Krapes. “With its new-look front end and tailgate, Colorado will now have a more aggressive appearance to match its award-winning capability.”
Pricing information for the 2021 Chevrolet Colorado will be available closer to its production start date sometime next year.