Volkswagen Aims To Sell More EVs Than Tesla By 2025
Tesla might be the top-selling EV automaker right now, but Volkswagen plans to take that title by 2025.
In an interview with CNBC, Volkswagen CEO Herbert Deiss spoke about the future of the automotive market, and VW’s potential to come out ahead as global supply chain issues start to alleviate. Diess says that the semiconductor shortage will start to improve by mid-2022. Then, large markets like China will open up, allowing for further economic recovery and supply chain repair. Deiss stopped short of claiming that any and all semiconductor shortages and supply chain woes would be over, but that things would likely improve by the end of the year.
Most pertinently, Diess insists that although Tesla’s business model seems viable, it has had issues scaling up, and running at full capacity. From there, Diess says that “being fast” and embracing a new technological, digital age powered by renewable energy will be key to VW’s success. No doubt, VW’s long history in auto manufacturing might be able to outfox Tesla. The supply chain crisis hasn’t been kind to VW, for example, a VW factory in China has been shut down for more than a month. Still, according to Diess, VW has “very good (filled) order books” for electric cars.
Time will tell how successful VW’s efforts will be, the company’s future electrification plans include an onslaught of new EVs, including the forthcoming ID Buzz electric van. VW may not be able to match Tesla’s stock value, but it could dethrone them in the sales charts if Herbert Diess has his way.
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Kevin has been obsessed with cars ever since he could talk. He even learned to read partially by learning and reading the makes and models on the back of cars, only fueling his obsession. Today, he is an automotive journalist and member of the Automotive Press Association. He is well-versed in electrification, hybrid cars, and vehicle maintenance.
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