Toyota Hints At New Tacoma Debut In Cryptic, But Clever, Instagram Post

Kevin Williams
by Kevin Williams

The old, but trusty Toyota Tacoma may finally get a replacement.

The Tacoma is one of those trucks that are loved by many, even if it might not review all that well amongst the journalist crowd. Sure, it’s old, with its basic design dating back to 2005, and most of its competitors do literally everything better. Heck, even Tacoma enthusiasts will freely admit and joke around the fact that the Tacoma is a very old truck and its replacement is due any day now. But, a seemingly banal post on Instagram has lead many to think: is Toyota teasing a new Tacoma?

The post appears to be innocent, it’s a simple rear photo of the current generation truck, captioned “Patented good looks.” On its face, there’s nothing out of place on this truck. However, commentators have noticed the “040423” plate number, which many think could equate to 04/04/2023. In the background, there’s a shadowy picture of another truck, which some have speculated to be another angle of Toyota’s unnamed EV pickup truck concept. To add more fuel to the suspicion, the brand has replied to some comments asking if this is hinting at a new model, with cute emojis.

Honestly, we think that Toyota is likely hinting at a new truck model, even if it isn’t a brand-new Tacoma outright. The truck is very old, and 04/04/2023 would be right at the start of the New York International Auto Show, which would be an ideal space to show off a new model to both the public and the press. The public really wants a new Tacoma, especially an EV one, and Toyota is well overdue to give us one.

Watch this space, Toyota could drop more details on a new truck very soon.

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Kevin Williams
Kevin Williams

Kevin has been obsessed with cars ever since he could talk. He even learned to read partially by learning and reading the makes and models on the back of cars, only fueling his obsession. Today, he is an automotive journalist and member of the Automotive Press Association. He is well-versed in electrification, hybrid cars, and vehicle maintenance.

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