#2010AudiA3Tdi

Audi is no doubt thrilled that it’s new A3 TDI model was just awarded the honor of Green Car of the Year today at the LA Auto Show. It sounds perhaps more prestigious than it really is, however, as the award has only been given for five years by the Green Car Journal.

The list of previous winners isn’t overly spectacular either including the Mercury Mariner Hybrid in 2006, the Toyota Camry Hybrid in 2007, the Chevrolet Tahoe Hybrid in 2008 and the VW Jetta TDI Clean Diesel as last years winner. Yup, not a Prius in the bunch. Even more surprising is that the A3 TDI won over cars like the all-new 2010 Prius and even the more likely VW-Group model, the Golf TDI.

Still, what the A3 TDI does offer is performance, fuel economy and luxury. In fact, its rating of 42 mpg on the highway makes it the most efficient of any luxury car in the U.S. Power comes from a TDI 2.0-liter engine with 140-hp and 236 ft-lbs of torque.

“The Audi A3 TDI really defines what a ‘green’ car should be,” said Green Car Journal Editor Ron Cogan. “At 42 mpg, it sets the bar for highway fuel efficiency in the luxury car segment. Its 50-state certified clean diesel engine is quiet, responsive, and achieves its mission without the need for exotic technologies. Plus, it’s sporty and just plain fun to drive.”

Audi of American Boss Johan de Nysschen was on hand to accept the award stating that, “We consider the Green Car of the Year title one of the most important industry accolades. It is of paramount importance for us to develop vehicles that achieve the very touchstones this award stands for — fuel efficiency and environmental impact. Rather than novelty features, we consider these attributes imperative to the future of automobile design. We are honored with this recognition for the Audi A3 TDI.”

Official release after the jump:

After the launch of the Q7 TDI earlier this year, Audi has just announced pricing for the A3 TDI, which will be sold in the U.S. as a 2010 model starting this November. Powered by a turbocharged 2.0-liter four-cylinder, the A3 TDI makes 140h and 236 ft-lbs of torque, while getting 30 mpg in the city and 42 mpg on the highway.

The new diesel model will be priced from $29,950, with an automatic transmission and a front-drive configuration. Standard features include leather and Audi’s S-line exterior sport appearance package. Options include  navigation, Bluetooth, a BOSE premium sound system, a Titanium package with dark gray wheels and black grille, leather/Alcantara seats, wood trim, rain/light sensors, auto-dimming exterior and interior rear-view mirrors and LED daytime running lights.

Official release after the jump: