#2011AudiA1

Audi really went all out to promote its new A1 at the Geneva Auto Show. Newly-signed brand ambassador Justin Timberlake gave Audi’s press conference star power, drawing one of the largest crowds on media day.

Audi has just released info and photos on its new sub-compact premium model, the A1. Designed to rival the MINI Cooper, the A1 features Audi’s new trademark oversized grille, although from other angles it’s noticeably less cool.

Over the next several months Audi will unveil a cleveryly divised marketing plan to pump up interest in its upcoming A1 model. But if you live in North America, just ignore it all, as the luxury German automaker has no plans to deliver the car to the U.S.

Audi has just launched a marketing campaign that will culminate at the Geneva Auto Show in March, when the German automaker officially introduces the world to the A1. Audi says its new A1 will be the first premium vehicle offered in the subcompact segment.