- Alfa Romeo
- Aston Martin
- Land Rover
Hot on the heels of Kia’s awesome advertisement for their Soul compact car, Hyundai‘s South African arm has just launched a new spot for the Tuscon crossover (known as the ix35 in South Africa) taking off the wildly popular TV series Top Gear.
The spot, features a mock driving show called “Top Deer”, and features dead-on voice impressions of hosts James May, Jeremy Clarkson and Richard Hammond (represented by a turtle, wildebeest and hamster respectively), the familiar Top Gear episode format and typical cinematography. The ad, along with its companion segment, (where their hired gun race driver “The Stag” tests his mettle against the car) manages to take a tongue-in-cheek swipe at the BBC hit, which hasn’t always been so kind to Korean cars.
We have no idea how Hyundai is perceived in South Africa, but the cheeky ads are sure to resonate in a country gripped with the festive spirit of the World Cup and a booming new middle-class eager to buy brand new cars.
Hit the jump to see both Hyundai ads
Having recently been unveiled at the Frankfurt Auto Show in Germany, Hyundai will officially launch its new 2011 Tucson for the North American market at the LA Auto Show in early December. The Tucson is likely to keep much of the design we first saw in Frankfurt and is a bold departure from the rather bland look of the vehicle it replaces.
Thanks the the prying eyes and quick fingers of one amateur spy photographer in Sydney, Australia, we have this single image of the upcoming second-generation Hyundai Tucson. Driving alongside a truck with a full camera rig, Hyundai was apparently filming either a commercial or some promotional video.