#2011ScionTC

GReddy has always been a huge supporter of Scion and its vehicles, producing a turbo kit for the original tC when it first hit the market. In fact, their tC was one of the cleanest ones ever built, so it’s no surprise that they’re already all over the new generation 2011 Scion tC, R&D’ing new parts including an exhaust system and turbo kit.

Not to be outdone by the folks at Nissan, Scion has released its own augmented reality experience on the Web to promote the all new 2011 Scion tC. And just to one-up their competition, Scion’s application utilizes Flash and works straight on the website instead of having to download an application. Plus, it’s an interactive game rather than just showing off the features of the car.

Rather than offer an entire TRD branded vehicle, those interested in performance parts for their 2011 Scion tC will have to pick and choose from Scion’s catalog in order to customize their brand new Scion tC. This clarification comes after a report that Scion would deliver an official TRD tC.

Scion is lowering its expectations for the new 2011 tC, announcing sales targets below what the youth-oriented brand was targeting earlier this year. According to brand VP Jack Hollis, Scion is now hoping to sell between 35,000 to 45,000 of the cars – down from a 40,000 to 50,000 estimate in March.

Scion‘s tC Coupe could see additional variants spun off from its platform, including a 5-door variant. The tC, which shares its platform with the Lexus HS250h and European-market Toyota Avensis, is available in sedan, wagon and hatchback variants throughout the world.

After it’s debut at the New York Auto Show earlier this year, Scion has now announced pricing for the new 2011 second-generation tC. Models will start at $18,275 with a six-speed manual transmission, while a six-speed automatic model will start at $19,275. This represents over a $1,000 increase from last year’s model.

As a brand, Scion has marketed its cars to a younger demographic that is interested in modifying/personalizing their vehicles. And with a new, second-generation tC model due out for 2011, it will be interesting to see if tuners continue to be drawn to Scions.

In a definite sign of interest Gurnade (which specializes in high-quality car renders for builders within the sport compact market) has teamed up with Tjin Edition for this Scion tC render.

The bright yellow paint is probably the first thing you’ll notice in this customized tC, but if not, then it’s probably the widebody fenders or chopped roof. The gigantic DPE wheels look a little overwhelming, but is a good fit to the wider tC. A more aggressive front bumper and side skirts naturally go with the package along with the Status Racing seats, Air Lift suspension and custom cage.

For those that have never seen Tjin Edition’s previous Scion tC, it follows a similar idea minus the chopped roof and bright yellow paint. Originally red, Tjin Edition’s widebody tC turned bright blue and was campaigned all across the nation for several years.

Gurnade says that this Scion tC project isn’t planed for SEMA (although we’re still tempted to think it is). The design house will, however, have several other models to show off and AutoGuide will be sure to bring you extensive coverage of the world’s largest aftermarket expo in November.

Plus, say tuned for our review of the all-new 2011 Scion tC in just a few days.

Official press release after the break.

Scion has just launched a new online “virtual competition” that will see one competitor drive away in a shiny new 2011 tC. Titled “Unlock the tC Road Trip,” players will take road trips and customize their tC online with the top four finalists being flown to Los Angeles to compete in a real world contest. The winner will then be handed the keys to the all-new second-generation tC.

The game starts June 1st and the Unlock the tC Road Trip culminates with the final challenge on August 4th. Scion will also give away daily prizes – 140 in total.

Sign up to compete for the chance to win your own 2011 Scion tC here:

Unlock the tC Road Trip

Official release after the jump:

Despite a dearth of sporty cars in its lineup, Toyota has always managed to have at least one convertible, from boulevard cruisers like the short-lived Celica convertible and the recently departed Camry Solara convertible, to more serious sports cars like the MR2 and Supra. With the Camry Solara gone, Toyota is looking for another open top vehicle, and Scion‘s popular tC is likely to be next in line.

Last week Scion took the wraps off not one, but two all-new models at the New York Auto Show, the tiny iQ and sporty 2011 tC. We brought you plenty of photos and all the details on both new cars, and now we have some very cool video to share courtesy our friend Peter Tarach, the editor of Modified Mag. He decided to edit together enough of his photos for a time-lapse video of the Scion booth, including the new tC, iQ and two modified versions of the cars, built by Five-Axis.

Along with the new iQ model, Scion also debuted the second-generation 2011 tC at the New York Auto Show today, a very big move for an automaker that hasn’t released a new car in three years. The new tC has a familiar but hardly identical look and is powered by a slightly more potent engine. Under the hood there’s a 2.5-liter 4-cylinder that makes 180-hp (19 more than the previous model) and 173 ft-lbs of torque (11 more than the previous model).

Last week we brought you several leaked photos of the new 2011 Scion tC and now we have a first full image of the car taken by a spy photographer working inside the New York Auto Show. The photo, sent to Autoblog by an anonymous shooter, shows a terribly grainy image of the new tC on stage in New York during a practice run-through of a press conference set for later today.

Earlier today we reported on a story that Scion would unveil a new Toyota-based iQ model at the New York Auto Show. Now TheCollegeDriver.com is claiming to have several sneak peek images of the 2011 Scion tC – the second-generation version of the flagship car in the Scion brand. The site also says this new car will be unveiled at the NY Auto Show next week.

The Scion brand is all about being youthful, modern and relevant. But apparently no one told that to the tC. Once a rival to Honda’s Civic Coupe, the tC has outlived its stay with (so far) a six year production cycle. As the brand’s flagship it has even been surpassed by the edgy xB.