- Alfa Romeo
- Aston Martin
- Land Rover
The IIHS tests our cars safety standards through a series of simulated crash tests, and joining the list of top saftey picks is the 2013 Lexus GS.
To be a top safety pick, a vehicles must garner a ‘good’ rating in each of the companies safety tests. The car goes through 40 mph head on collisions, side crash tests into each door, rollover tests to assess the strength of the roof, seat and head restraint assessment and bumper evaluations.
Not to be left out of the fun, Lexus is joining the Super Bowl action with an ad of its own.
The first time the company is running an ad during the big game, this 30-second spot will star the 2013 GS. Titled “The Beast,” the commercial features the GS breaking free of a silver metal box, proving that “change cannot be contained.” At the end of the commercial, you can see four additional containers in the background – according to Lexus, these represent new models that will be revealed later this year.
“The Beast” will air during the end of the first quarter, but just watch it after the jump if you can’t wait a few more days to see it.
Lexus clearly has a winner on its hands with their new 2013 GS – read our review here – and it appears that they didn’t want to stop the customizing options with just the F Sport model. Toyota Racing Development (TRD) has come up with a lineup even more special parts and accessories for the performance variant.
As a lead-in to a range of new products planned for introduction this year, Lexus is putting together its first ever Superbowl commercial, which will air during the first half of this year’s game on February 5th on NBC.
The almost Super 8 esque 30-second commercial, centers around the new 2013 Lexus GS, which officially launches in February, as well as emphasizing future products to come (catch a sneak peek below).
In the run up to the Superbowl XLVI commercial, Lexus is also launching a social media activation tool called “TweetDrive Engineered by Lexus.” This airs live on NBCSports.com and will provide football fans with the opportunity to put both their knowledge of the game and social media skills to the test during the actual Playoffs, according to Lexus’ vice-president of marketing Brian Smith.
The objective is for each fan to gain enough yards on the “field” so their “team” can score a touchdown, by providing the correct answers to both trivia and predictive game questions, using a Lexus TweetDrive hash tag.
For every Playoff game in which fans play TweetDrive, they are entered into a draw for a grand prize, which is a trip for two to any NBC Sports Premium Event.
Watch the teaser video below:
Lexus has just announced that they’re adding to the GS family with a GS 250 variant, revealed ahead of its global premiere at the 2011 Guangzhou Motor Show. No pricing was announced with the reveal, but it will go on sale starting June 2012 and it appears to not have any significant aesthetic changes compared to the GS 350.
Lexus is introducing a world’s first with their 2013 GS 450h, boasting the first premium performance sedan to be equipped with a V6 Atkinson cycle gas engine and two-motor hybrid system in a front engine, rear-wheel-drive vehicle. The hybrid version of the 2013 GS made its official debut at Frankfurt Motor Show packing 338-hp with a 0-60 time of 5.6 seconds.
Lexus has released a single teaser image of its new GS350 luxury sedan ahead of the car’s Pebble Beach debut. A drastic design change from the previous generation car, the new GS is inspired by the LF-Gh concept car and promises an, “entirely new direction of driving dynamics.”