#2014LexusIs

Long a purveyor of dependable but somewhat dreary luxury cars Lexus continues to reinvent itself. Products like the limited-production (and totally awesome) LFA supercar as well as enthusiast-focused F Sport models demonstrate the brand’s newfound passion. And this blue beauty is writing the next chapter in Lexus’ journey.

Lexus has announced the winners of its deviantART contest, which challenged the designers from the artist community to customize the 2014 IS F Sport to their wildest imaginations.

The third-generation Lexus IS is heading to dealerships this July, and the Japanese automaker has released several commercials to launch the entirely new 2014 model.

The redesigned 2014 Lexus IS might just seem like a natural evolution, but it was heavily influenced by the LF-CC concept which debuted at the 2012 Paris Motor Show.

Lexus just announced the price for its third-generation IS sport sedan, which will start at $36,845 including delivery.

Lexus began production of its third-generation IS sport sedan today at its Tahara, Japan, plant.

Back in 2000, Lexus established its LS and GS models, but was sorely lacking a ‘foundation’ car to attract new customers, which is why it launched the first generation IS.