Fiat 500 Gucci Coming to America With New York Fashion Week Debut

The Fiat 500 By by Gucci will make its official North American debut during New York Fashion Week that takes place between September 8th to September 15th. The collaboration between the two Italian brands for this limited edition 500 also coincides with Gucci’s 90th anniversary.

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Fiat To Expand North American Model Range With Abarth, Crossover

After a 27 year absence,  Fiat has had a very successful launch in North America. Currently, the 500 is available in three trim levels, but the model range is set to expand next year with the introduction of the sporty Abarth version and an all-electric 500. Fiat will also launch a fifth vehicle in 2013, a four-door, five-seat, taller subcompact. This vehicle will be built on a larger platform but will still use the 500 in its nameplate. It will be marketed as a more family-oriented car within the Fiat lineup.

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Fiat 500 Buyers Prefer Premium Trim Levels, Plenty of Options

American consumers buying the Fiat 500 are choosing pricier packages and customized options. The mid level Sport ($17,500) model accounts for almost half of the model’s sales in the first five months of the Italian brand in the U.S.

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Scagliarini Motorsports Builds Fiat 500 Coupe Zagato Elaborata

North America’s most famous Abarth and Fiat 500 tuner, Scagliarini Motorsports, is looking forward to helping all Americans spice up their Abarth and Fiat 500s to their liking. To demonstrate what they can do with the Italian subcompact coupe, Scagliarini Motorsports’ Managing Director Michael Salvarani came up with the Fiat 500 Coupe Zagato Elaborata or Scagliarini 504cze for short.

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Chrysler Announces 20 Percent U.S Sales Increase In July 2011
Fiat 500 Mopar Accessory Line

‘Today, it was announced that Mopar will be offering more than 150 accessories including key covers, graphics, body kits, bike carriers, roof racks and seat covers for the new 2012 Fiat 500. Prices will range from $21 for a locking gas cap to $1,400 for a body kit.

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Fiat Offers Chinese Market Limited First Edition 500s

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Camal's Marcia Corta Gives Fiat's 500 a Rally Inspired Look

Former Pininfarina employees, Alessio Minchella and Alessandro Camorali have decided to team up and form a new company, Camal, in order to offer stylish new products for vehicles at prices affordable to the general population. There was no better way to launch the brand than to target the new Fiat 500 owners, giving the car a throwback look to the great glory days of old rally championships.

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Fiat North America Launches National Ad Campaign On July 4

Fiat North America is ready to launch its first national ad campaign. The new campaign will kick off with a special event on July 4, the 54th anniversary of the original Fiat 500, said Laura Soave, head of Fiat North America.

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Fiat Gives Japan Limited Edition 500 Pop-Bi

Avid collectors of special edition Fiat 500’s may have to travel all the way to Japan to get their hands on one of 50 limited Pop-Bi 500s, for around $26,000. The exterior features a bumble bee-themed black and yellow finish and comes with either a fixed roof or retracting canvas panel.

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Aznom Builds Mid-Engine, Rear-Wheel-Drive Abarth 500

Aznom’s Abarth 500 seems unsuspecting from the outside, with a fancy set of wheels and upgraded brakes being most noticeable. But closer inspection reveals this Abarth 500 packs 230-hp thanks to a powerplant no longer housed under the hood, but rather a transparent box in the middle of the vehicle. Yes, Aznom’s Abarth 500 is called Motore Centrale R230 for a reason: it packs 230-hp and is a mid-engine, rear-wheel-drive vehicle.

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Fiat 500 Bicolore Debuts at Bologna Motor Show

The seemingly endless stream of limited edition Fiat 500s doesn’t seem to end. Adding onto the list is Fiat’s announcement of their 500 Bicolore, which is surprisingly simple. The Bicolore will simply be a standard Fiat 500 sporting a two-tone paint job, white on the top and red on the bottom.

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Fiat 500 Tuned by Hamann to 275-HP

With the Fiat 500 having just launched at the LA Auto Show, the aftermarket has already started releasing plenty of toys for the Italian economy car. Set to debut at the Essen Motorshow in Germany later this month, Hamann and H&R have teamed up to release their Fiat 500 rendition and there’s quite the surprise under the hood.

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Fiat North America Already Sells Out Of Limited Edition Fiat 500 Prima Edizione

And just like that, Fiat has sold out all 500 of their limited edition Fiat 500 Prima Edizione models in the United States. We already knew that the Fiat 500 would be a hit in America, and now this just properly solidifies that thought, with this special edition model being offered to existing Fiat owners who have helped keep the brand’s image alive in North America. Additional Fiat 500 models will be available to order starting in early 2011.

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