- Alfa Romeo
- Aston Martin
- Land Rover
Audi has dropped a nice surprise, releasing details and photos of a limited edition A1 quattro set to go on sale beginning in the second half of 2012. Only 333 units of the hot hatch will be produced and of course, North America will never even get close to sniffing it.
A unique Audi A1 got shown off at the Tokyo Motor Show today, garnering not only the attention of the media but also that of the locals. At first glance the Samurai Blue Audi A1 just looks like a car that can’t make up its mind as to what color it wants to be, but to the Japanese it sports the look of their national soccer team.
Even though this generation’s Audi A1 won’t be making it to North America, Audi has admitted that they’re considering launching the next-generation to us Americans. Nonetheless we have another variation to maybe look forward to, a five-door Sportback version of the Audi A1.
Oh Audi A1, where art thou? While we Americans sit around and wait for the second generation A1 to launch, the fortunate ones in Europe are already getting their hands quite dirty with the MINI competitor. Senner Tuning has been fast out of the gate with their version and we’re just fuming with jealousy that we can’t get our hands on one ourselves.
Justin Timberlake as an IT specialist: worst idea ever? Audi apparently doesn’t feel the same way we do. We feel that nothing can come close to BMW’s The Hire series of Internet films, the other German luxury car maker seems to think that putting an ex-N’Sync member behind the wheel of an A1 to “save a life” will sell more cars. The series is called The Next Big Thing.
Here’s the synopsis, straight from Audi:
“Justin Timberlake is John Frank, a straight-laced IT specialist. He meets the mysterious Toni, played by Dania Ramirez. John can save her life. More is revealed in steps – that’s the idea. The tension builds until the finale – the final episode. There’s never a dull moment between episodes on the Internet, either. Interactive elements provide secrets, details and background about each episode: users get to know the characters, see the film from unusual perspectives, and flashbacks fill in the plot.”
Right. If you’re so inclined, you can view each episode here. And the reasoning behind the films?
“The timing for the film was not chosen at random, as you will be able to order the A1 soon,” said Peter Schwarzenbauer, Audi Board Member for Marketing and Sales. “The film is action-packed and entertaining, perfectly suited to the young target group of our A1. At the same time the movie provides kind of a virtual test drive: it shows skillful handling, technical refinement and presents the self-assured design of the A1.”
It could be worse: they could try and promote the car using an iPhone app. Oh. Wait. That totally happened. My bad.
See part 1 of 6 after the jump. And just a reminder, you can’t buy an A1 if you live in North America – because we’re not getting it.