#Ad

The Fiat/ Chrysler marketing masterminds are at it again. A follow-up to the wildly popular Chrysler 200 commercial featuring Eminem in Detroit and the signature beat from his “8 Mile” soundtrack, the automaker has now recruited the beautiful Jennifer Lopez to endorse its adorable 2012 Fiat 500C.

The combination is so irresistible, in fact, that the ad shows an entire town lose their self control, scrambling after the stars like a mob of zombies. Thanks to the light and little Cinquecento, J.Lo manages to nimbly swerve around the fanatics, while showing off the 500’s capable chassis and her superior driving skills. Inevitably, our star gets swarmed and lifted from the Fiat and Bollywood dancing spontaneously commences.

Fiat and J.Lo will be introducing a series of ads scheduled to air in the coming months. Enjoy the video!

BMW UK has released another dramatic video detailing the 2012 M5. The M5 won’t go on sale until spring 2012, so we still have nearly a year before it hits the streets but this commercial is getting us very excited.

MINI has been know to have fun with their commercials and they definitely pulled it off with their newest ad.  In this latest commercial entitled “Another Day. Another Adventure” the coupe tours around through Iceland, Rio De Janiero and Hong Kong in less than a week.

The next-generation BMW M5 has finally arrived and looks fantastic. The car won’t actually go on sale until spring 2012, so we still have nearly a year before it hits the streets but photos and this commercial have been released and portrays this BMW as a beast.

Lexus has just released a new advertisement highlighting the LFA supercar as well as the company’s technological innovations. This new ad focuses on new technologies critics thought Lexus was not capable of designing and the Japanese automakers commitment to sustainability. “It is not about simply making incremental strides and improvements, but about taking giant leaps in innovation,” said Dave Nordstrom, Lexus vice president for marketing.

This new ad entitled “A New Era of Lexus Innovation” highlights the development process for the Lexus LFA’s V-10 and carbon-fiber components. The LFA’s high revving engine screams through the entire ad, while being put through hairpin turns on the track all the while the sophisticated components inside the car are explained. The soundtrack and narration add to the experience and overall the commercial is worth checking out. The sound of the 4.8-liter V-10 sounds absolutely flawless.

Check out the video after the jump!

Car enthusiasts from around the world are marking their calendars off with big red Xs as BBC’s Top Gear returns. The first episode of season 17 will air in just eleven days with the trio will back in the drivers seat and up to their usual shenanigans driving exotic cars in exotic locations.

Top Gear has just released this montage commercial showing little segments of what will happen in the series. We know for sure that Jeremy Clarkson will be driving the all-new McLaren MP4-12C, James May will be riding shotgun in the MINI WRC car paired against a luge racer and Richard Hammond is driving some massive dump truck on top of passenger cars through a city street.

It looks like we are all in for a treat! Check out the video after the jump:

Taking shots at your competitors is nothing new in the advertising world, but North Americans generally see the kind of gentle ribbing that comes from restrictive libel laws and the preference for subtlety over braggadocio.

Not so in Brazil, where Nissan ran a campaign for their Tiida small car (aka the Versa on our shores) that featured actors imitating rappers and dancing with bikini-clad video girls in front of a Ford Focus. The message of the ad was that Ford was overcharging customers (due to the $1,800 delta in price between the Focus and Tiida) and their lavish lifestyles were funded by the extra cash.

Ford took issue with the gratuitous nature of the commercial and has decided to sue. We don’t know whether their argument will hold up in a Brazilian court of law, but we sure appreciate the video!

[Source: Reuters]

Hit the jump to see the video

With two new major debuts in 2011, Volkswagen is hoping to raise their profile in the United States with a coupe Super Bowl commercials that show off their new Passat and give a hint at what the 2012 Beetle will look like when it bows at the end of the year.

The Passat spot evokes some iconic music from Star Wars, as well as a cute youngster running around in a Darth Vader get-up, attempting to use “The Force” on a variety of household objects. Unsuccessful, he tries his luck with the family car, a 2012 Passat, only to find out he’s in for a surprise.

The ad for the Beetle is a little more literal, showing a CGI-rendered beetle (as in, the insect) tearing through a dirt path. Ostensibly, this is supposed to mimic the sportier Beetle due in time for 2012.

Hit the jump to see Volkswagen’s commercials for the Superbowl