Domino's Fixing Roads in the Name of Pizza Safety

Say what you will about the pizza, but Domino’s advertising department has been on it lately and its latest campaign is good in more ways than one.

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Takata Launching Ad Campaign for Massive Airbag Recall

Takata is launching an ad campaign to build awareness for the massive airbag recall.

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Mike Rowe Out as Ford Ad Host

The face of Ford’s recent advertising campaigns won’t return for any new commercials.

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Lincoln Ad Campaign Directly Targets Lexus

Lincoln is launching a marketing campaign today aimed directly at rivaling Lexus products. 

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2014 Acura MDX 'Made for Mankind' Ad Campaign Launched

Acura has launched a new multi-channel advertising campaign for its 2014 MDX titled “The Extremely New MDX – Made for Mankind.”

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Lincoln Reverts to Old Name With Retro Ad Campaign

The side part is cool again. Skinny ties, narrow lappels and closely cut clothes make the man, albeit with much less cigarette smoking.

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Ford Fusion Starts 'Multicultural' Marketing Campaign

Ford is looking to hit all markets strong with its new midsize Fusion sedan, launching a new advertising campaign targeting the Africa American community.

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New Nissan Slogan Debuts With Altima, Four New Commercials

Expect a new ring to Nissan’s commercials: After two years of proclaiming “innovation for all,” the brand is changing its tune.

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Mercedes-Benz Actros Ads Can Only Been Seen By Truck Drivers [Video]

This is a fun advertising campaign, courtesy of Mercedes-Benz – and one that’s just for truck drivers.

To promote its new Actros truck model, Mercedes-Benz created ad stickers in the shape of a roof window showing the enthusiastic response of passengers (if the truck driver had been driving an Actros, of course). The unique part is that only truck drivers in raised cabs could see them. How’s that for target marketing?

A video shot in the Netherlands that features point-of-view of the ads through a truck driver’s eyes is available to watch after the jump. What do you think of this ad campaign? Let us know in the comments section below.

[Source: PSFK]

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GM To Launch Volt Ads During World Series

Companies have been using major sporting events to pitch new products for decades, and now Chevrolet will use the World Series, starting this month, to premiere ads for the debut of the Volt plug-in hybrid sedan.

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BFGoodrich Tires Launches "Bolt On" Ad Campaign Inspired by the Animal Kingdom [video]

BFGoodrich Tires, a company well known for its innovative and action-packed TV commercials, has drawn inspiration from the animal kingdom for its latest “Bolt On” ad campaign.  As you’ll see in the video (after the jump), in the first installment it’s the grip of a tree frog that’s used to illustrate BFG’s point about bolting on grip by installing a set of their high-performance street tires, while the Behind The Scenes video (also after the jump) gives us a taste of some of the other animals we’ll see in future “Bolt On” ads.

Although the animal kingdom analogies will be at the heart of this campaign, the ads also feature two stars in the automotive world and members of the TeamBFG program. Two-time Formula Drift champion Samuel Hübinette did the stunt driving for the spots and Rally pro Lars Wolfe provided technical and special counsel.  The vehicle featured in the broadcast ad is a Mitsubishi Lancer Evo X with BFGoodrich g-Force Super Sport A/S tires.

The new campaign features a media plan that includes a variety of television, print and Internet advertising mediums. Kudos to BFGoodrich for thinking outside the box on this campaign and injecting some humor and style into their “Bolt On” ads. We look forward to seeing what animal makes a cameo in the next one.

[Source: BFGoodrich Tires]

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