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#Advertising
Mike Rowe Out as Ford Ad Host
The face of Ford’s recent advertising campaigns won’t return for any new commercials.
Tesla Ads Under Fire by California New Car Dealers Assn.
Tesla is looking trouble in the face again, this time because the California New Car Dealers Association says its advertising is in violation of various state and federal laws.
Hyundai Suicide Commercial Pulled, Brand Apologizes
Hyundai found itself in hot water today after an ad aimed at the European market used a suicide attempt to sell cars.
Lincoln Reverts to Old Name With Retro Ad Campaign
The side part is cool again. Skinny ties, narrow lappels and closely cut clothes make the man, albeit with much less cigarette smoking.
Chrysler Named Marketer of the Year by Ad Age
Advertising Age has named Chrysler the marketer of the year for 2012, thanks to the company’s growth which is attributed to its new marketing techniques.
2013 Toyota Auris Commerical Uses Transgender Model
Toyota’s new Japanese-market ads for the 2013 Auris show that this is a car for only a select part of the buying public.
New Nissan Slogan Debuts With Altima, Four New Commercials
Expect a new ring to Nissan’s commercials: After two years of proclaiming “innovation for all,” the brand is changing its tune.
AutoGuide Week-In-Reverse: 1,000 Karmas Sold, Stick-Shift M6
The automotive industry is a global business that is constantly evolving and growing, and we here at AutoGuide know it can be hard to keep up sometimes. So here is a summary of the top stories you may have missed this week:
GM Might Return to Facebook Advertising: Exec Says
GM’s about-face advertising policy raised a few eyebrows this month, but based on the latest from GM global chief marketing officer Joel Ewanick, the company might not be quite as far over the cuckoo’s nest as you might think.
Manchester United and Chevrolet Forge Advertising Partnership
General Motors’ advertising strategy made headlines several times already this year, but the latest revelation just might be the strangest yet.
Hyundai Superbowl Commercials a Sure Thing Next Year
While General Motors is shying away from social media and advertising, its competition is taking the chance to fill the gap and get attention.