#AkioToyoda

Toyota unveiled the new third-generation Century luxury sedan to much fanfare at last year’s Tokyo Motor Show.

The Lexus LFA is one rare machine and now there’s one for sale that’s even more unique.

Add Toyota’s CEO as another person that has taken on the ALS Ice Bucket Challenge.

Toyota’s CEO loves racing, and this year he will compete once again at one of the most grueling 24 hour races in the world, 24 Hours of Nürburgring.

As the 500th Lexus LFA rolled off the assembly line, Toyota president Akio Toyoda visited the LFA Works at the Motomachi Plant in Japan to celebrate  the final LFA’s production.

What do Tesla CEO Elon Musk and Toyota boss Akio Toyoda have in common? The same thing Bill Gates and the Pope do: they’ve been named to the Forbes magazine list of the world’s 71 most powerful people.

Back in December, we reported that Toyota was considering two more sports cars to go along with its hugely successful GT 86 ( Scion FR-S), and now we can confirm that the Japanese automaker will be creating a successor to the Supra as quickly as it can.

In 1935, the first Toyota G1 truck was built by the automotive department of Toyoda Automatic Loom Works, Ltd. Seventy-six years later and the automaker has manufactured 199,999,999 more vehicles, reaching the 200 million milestone.

There’s much to be said about an automaker’s CEO that is seen more often in a race suit than a business suit.

Automaker CEOs don’t often comment on how much they like a vehicle from a competitor, but then again Toyota President Akio Toyoda isn’t a conventional boss.

Toyota has officially announced its new framework called Toyota New Global Architecture (TNGA) which the Japanese automaker will use to develop multiple models simultaneously in order to boost the quantity of common parts used across its vehicles.

The move is similar to what multiple automakers are striving for in developing less platforms but more models. Volkswagen, for example, unveiled earlier this year its MQB architecture which will be adapted for a huge range of different vehicles. Toyota hopes that the new framework will reduce costs by at least 30 percent by using more shared parts.

Toyota’s motorsports partner Gazoo Racing had several machines to show off at the Tokyo Auto Salon, but none as impressive as this Lexus LFA. Prepped for race duty, the car has already seen competition, with an automotive CEO behind the wheel no less.

No stranger to the Nurburgring, Aston Martin CEO Dr. Ulrich Bez has competed at the legendary racetrack since 2006, but this weekend’s event was different. That’s because Bez wasn’t behind the wheel of an Aston Martin, but a race-prepped Lexus LFA.