#AlfaRomeo4C

Maserati is currently working towards having a 100-percent coverage of the luxury sports car market, which means a Porsche 911 rival is in the works.

Talking with AutoGuide, Fiat spokesman Giorgio Gianuzzi has confirmed that the Alfa Romeo 4C will bow at the 2013 Geneva Auto Show. 

The Alfa Romeo 4C will re-launch the Italian brand here in America, and a report from Autocar suggests that we will see the production version at the upcoming Geneva Auto Show.

Delayed time and again, Alfa Romeo will now reportedly re-launch in America in 2014 with a full line of products rather than a slow trickle of models over time.

Alfa Romeo’s 4C (concept pictured above) will  spearhead the brand’s reintroduction to the U.S. market and about a year after it goes on sale here, a convertible version will debut. 

Alfa Romeo is poised to be reintroduced into the US market starting in 2014, with the sporty 4C and Giulia sedan leading the way.

Development towards the production model Alfa Romeo 4C appears to be ahead of schedule, as the Italian automaker plans on unveiling the model next summer.

Relaunching the Alfa Romeo brand in North America has been a priority for Fiat CEO Sergio Marchionne since he assumed the chief executive position for Fiat and Chrysler three years ago.

Through years of setbacks, Marchionne admitted that transitioning Alfa Romeo’s return into the United States would be among his most difficult tasks.

The U.S. relaunch of Italian automaker Alfa Romeo will be spearheaded by the mid-engine 4C sports car.

While America anxiously awaits Alfa Romeo’s return, Fiat has been getting busy deciding to produce the 4C sports coupe, packing plenty of lightweight carbon fiber, a turbocharged four-cylinder powerplant with 230-hp, rear-wheel-drive and a 4.5-second 0-60 mph time.

Fiat CEO Sergio Marchionne is making Alfa Romeo’s U.S. re-launch a top priority, calling it “the most difficult thing I have to do”. Alfa Romeo last sold cars in the U.S. in 1995, but the brand still has a strong image in the U.S., spurring Marchionne to focus efforts on North America.

With little in the way of new product, Alfa Romeo will re-showcase its 4C Concept at the Frankfurt Auto Show, with some changes. OK, maybe we could drop the “s” on changes. The reality is, there’s really just one update… and it’s paint. Yup, Alfa says the 4C Concept will get a “new and exclusive ‘fluid metal'” color which has been designed to better show off the, “smooth and sinuous lines of the car”.

Some believe that if you are a true petrol-head, you have to have owned an Alfa Romeo at least once in your life. Taking a look at their history, its easy to see why. This Italian brand has produced some of the most gorgeous automotive designs ever, like the Montreal, GTV6 coupe and the 8C Competizione.

Alfa Romeo fans, prepare to once again exercise your well-practiced art of patience. The launch of the brand in North America has once again been pushed back… sort of.

Alfa Romeo is banking on the 4C’s ability to seduce us like those posters of Audrey Hepburn from Roman Holiday in every sorority girl’s dorm room. And as an attention-grabbing prelude to a glorious U.S. return, it’s working. Consider us seduced.