Ariel is Working on a 1200 HP Electric Supercar [Updated]
The people behind the famously fast Ariel Atom are working on an electric supercar with 1,200 horsepower.
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Top 10 Cars We're Surprised Are Street Legal

It’s amazing how some automakers continue to push the boundaries of legality.

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Ariel Atom Eyes Hybrid Powertrain From Acura NSX

Future Ariel Atom models may be hybrid or even all-electric.

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This New Ariel Atom V8 Model is Incredibly Intricate

The first official Ariel Atom V8 scale model has been introduced.

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Ariel Nomad Goes Off-Roading With Honda Power

Mostly known for its blisteringly quick Ariel Atom, the British automaker is changing things up with its latest vehicle.

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Arial Atom to Be Even Lighter With Titanium Chassis

Ariel, the gang behind the Atom open wheel sports car, is aiming to make the vehicle even lighter.

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Driving Simulator Developed With Ariel, Priced Like Compact Car

Driving an Ariel Atom is probably about as exciting as riding the world’s fastest roller coaster having never been to an amusement park before. Unfortunately, the Atom’s admission price is an awful lot higher than going to Six Flags.

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Why Eating McDonalds In An Ariel Atom Is A Bad Idea [Video]

The Ariel Atom is one of the world’s greatest machines, offering unprecedented performance and sheer driving exhilaration. McDonald’s on the other hand, is one of world’s greatest fast food chains, offering cheap and arguably tasty food at budget prices. What happens when you combine the two while a camera is rolling? Hilarity ensues.

Apparently this video was filmed for a local food competition, but whatever the motives are, we’re glad it’s on YouTube for us to all see and enjoy. Ever had that nagging friend that would insist on eating in your car? Well, it appears that Ariel Atom owners don’t have that problem. It seems that it’s rather difficult to snarf down some french fries when you’re combating blistering acceleration in your face.

Check out the hilarious video after the break.

[Source: YouTube]

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Ariel Planning Honda-Powered Superbikes

This minimalist two-seater has won the approval of not only the motoring press, but also with its customers, who see it as the ultimate in no-frills motoring. Some even call it a four-wheel motorbike.

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Ariel Atom One-Make Racing Series To Be Launched At VIR

Spec Racing classes are touted as one of the best ways to find out who the best driver really is – with identical machinery, talent should be the only thing separating the heroes from the zeros, and most spec classes feature slower cars like Miatas, Porsche 944s and BMW E30s to let driving skill take the forefront.

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Wimmer RS Ariel Atom Makes 340-HP, Hits 60 MPH in 2.8 Seconds

Apparently to some, the stock performance of Ariel’s Atom 3 300 isn’t enough. Wimmer RS has decided to provide an answer to that market segment by enhancing the Atom’s performance to 340-hp and 280 ft-lbs of torque. Considering that this Atom rendition uses a turbocharged Honda powerplant, it isn’t hard to believe an extra 40-hp could be extracted from the already potent engine.

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Epson Printer Races Ariel Atom Around Rockingham Circuit

Epson printers wanted to see if it’s new wi-fi printer could beat an Ariel Aton around Britain’s Rockingham Circuit. Of course, the term “beat” is used loosely, since the printer only needed to print out a map of the circuit, designed by Epson, while the Atom had to physically navigate the track.

As you can guess, the printer “won” the competition, but the high production values and the use of an Ariel Atom make it worth looking at. Check it out after the jump, and turn your speakers up.

Hit the jump to see the official video

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