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British luxury and sports car maker Jaguar is often associated with older clientele. To help break it out of that stereotype, and to attract a younger, hipper audience; Jaguar enlisted the help of a grafitti artist.
Mr. Kaves, who is known for his free-hand style spray paint designs was given a brand new XKR as his blank canvas. The end result is a Jaguar unlike anything you’ve seen before.
On hand at the unveiling was the man who designed the XKR, Ian Callum, who praised Mr. Kaves for his art work. This might just be a publicity stunt, but it will surely attract an audience that normally would not spend time admiring a Jaguar.
While this might be the latest art car, it is not the first. BMW has had art cars since the 1970’s; and a few years ago, Infiniti presented their G37 coupe art car, which was later sold at an auction for $55,000 (proceeds from which went to ONE DROP, a charity founded by Cirque du Soleil founder Guy Laliberte).
To get a glimpse of how the Jaguar art car was created, check out the video below.
Everyone has seen old hippy van painted to the nines or cars with wacky paint jobs driving down the street but you’ve probably never seen cars like this.
This type of art became popular enough in the last few decades for art car shows to materialize. BMW has been involved in art cars since the mid-1970s getting Andy Warhol and Sandro Chia to paint a piece for the gallery. The first BMW art car was a 3.0-liter CSL painted by Alexander Calder in 1975. BMW canvases have included the M1, Z1, E34 and E36.
All 17 BMW art cars can be viewed here!
Check out the video after the jump!
BMW is well known for its long history with art cars, but Audi’s A1 art car seems to be mounting a serious challenge. Designed by Damien Hirst ( famous for putting a dead shark in a tank of formaldehyde and selling it for millions), the A1 features a special “spin paint” treatment by Hirst. Although the price is steep, all the proceeds will go to benefit the Elton John AIDS foundation.
The A1 is expected to be released later this year, with prices starting well below $525,000.
Get more Audi A1 news and info at AudiA1Forum.com