Justin Timberlake and Audi A1 Team Up in 'The Next Big Thing'

Justin Timberlake as an IT specialist: worst idea ever? Audi apparently doesn’t feel the same way we do. We feel that nothing can come close to BMW’s The Hire series of Internet films, the other German luxury car maker seems to think that putting an ex-N’Sync member behind the wheel of an A1 to “save a life” will sell more cars. The series is called The Next Big Thing.

Alrighty then…

Here’s the synopsis, straight from Audi:

“Justin Timberlake is John Frank, a straight-laced IT specialist. He meets the mysterious Toni, played by Dania Ramirez. John can save her life. More is revealed in steps – that’s the idea. The tension builds until the finale – the final episode. There’s never a dull moment between episodes on the Internet, either. Interactive elements provide secrets, details and background about each episode: users get to know the characters, see the film from unusual perspectives, and flashbacks fill in the plot.”

Right. If you’re so inclined, you can view each episode here. And the reasoning behind the films?

“The timing for the film was not chosen at random, as you will be able to order the A1 soon,” said Peter Schwarzenbauer, Audi Board Member for Marketing and Sales. “The film is action-packed and entertaining, perfectly suited to the young target group of our A1. At the same time the movie provides kind of a virtual test drive: it shows skillful handling, technical refinement and presents the self-assured design of the A1.”

It could be worse: they could try and promote the car using an iPhone app. Oh. Wait. That totally happened. My bad.

See part 1 of 6 after the jump. And just a reminder, you can’t buy an A1 if you live in North America – because we’re not getting it.

Read more
Geneva 2010: Audi A1 Brings Sexy Back but Justin Timberlake Seemed Less Than N'Sync

Audi really went all out to promote its new A1 at the Geneva Auto Show. Newly-signed brand ambassador Justin Timberlake gave Audi’s press conference star power, drawing one of the largest crowds on media day.

Read more
Geneva 2010: Audi A1 E-Tron First Live Photos

Along with the launch of the new Audi A1 at the Geneva Auto Show, the automaker unveiled an E-Tron electric vehicle concept.

Read more
Geneva 2010: Audi Debuting A1 E-Tron in Geneva

As expected, Audi is unveiling a new A1 model to its e-Tron family of electric vehicles at the Geneva Auto Show.

Read more
Geneva Preview: Audi A1-Based E-Tron Concept Rumored for Geneva Debut

With Audi having already provided all the details and pictures on its new A1 model that’s set to debut at the Geneva Auto Show this week, the German automaker seems to have a little surprise up its sleeve. And we do mean little.

Read more
Audi A1 Officially Unveiled as MINI Cooper Rival for Europe

Audi has just released info and photos on its new sub-compact premium model, the A1. Designed to rival the MINI Cooper, the A1 features Audi’s new trademark oversized grille, although from other angles it’s noticeably less cool.

Read more
Report: Upcoming A1 Won't Get Audi's Quattro All-Wheel Drive System

Audi’s upcoming A1 small car is set to arrive in Europe in 2010, but unlike the rest of the Audi lineup, the car won’t be offered with the German automaker’s impressive quattro all-wheel drive system. Instead the car will be front-drive only – even the high-performance S1 and RS1 (hypothetical at this point) will stay front-drive.

Read more