Porsche Invests in Augmented Reality Head up Displays

The German automaker is now a strategic lead investor in WayRay following the company’s Series C funding round, along with JVCKenwood and Hyundai.

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Virtually Park a Kia Stinger Anywhere You Want

Kia has announced it is among the first group of beta partners to use augmented reality on Facebook Messenger.

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Ferrari Shows Off the Car Dealership of the Future

Ferrari is looking to enhance the experience offered in its showrooms.

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Continental Developing Augmented-Reality Diagnostics

German supply giant Continental is working on a lot of cutting-edge technology, much of which is aimed at making things easier for drivers. But that’s not the limit of what they’re developing.

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Land Rover Discovery Vision Concept Has a 'See-Through' Hood – Video

Move over heads-up displays, augmented reality is making its way to vehicles.

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Nissan to Unveil Augmented Reality Device in Tokyo

It didn’t take long for the Google Glass augmented reality device to be banned for use by drivers in the U.K., but it seems Nissan is still interested in offering something similar geared toward drivers.

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Nissan Juke Augmented Reality App Will Mess With Your Head [video]

So you think Facebook, Twitter and YouTube social network marketing is where it’s at? Thought it was brilliant when your favorite company made an iPhone or Android app? Well go ahead and shove it all aside and make room for Total Immersion and their new (non cell phone) application to promote the Nissan Juke in the UK.

It’s really difficult to express in words what this application does, but you simply download their program for PC or MAC, install it and turn on your webcam. From there, you shove the printed graphic on the back of the brochure to your webcam and watch it come to life.

And what does it exactly do? Well, it’s much easier to view the video after the break, but by simply interacting with the back of your brochure, the application comes to life with a fancy Nissan Juke virtually overlaid. It’s like interacting with something in front of you along with something that isn’t. Does that make sense? We figured not, so just watch the video in awe.

[Source: Nissan UK]

Read AutoGuide’s 2011 Nissan Juke Review by Clicking Here

Get more Nissan Juke news and info at JukeForums.com

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Report: BMW "Augmented Reality" Glasses Show Mechanics How to Fix A Car

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