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GM Launches Baojun Brand In China; Name Means "Treasured Horse"
GM Launches Baojun Brand In China; Name Means "Treasured Horse"

As the Chevrolet brand moves upmarket outside of North America, General Motors needed to create a new entry level brand to sell cars in China, now the largest auto market in the world.

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Derek Kreindler Derek Kreindler Jul 19, 2010
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