BMW's 18th Art Car Embraces the Digital World

BMW has revealed its 18th art car, delving into the world of digital art thanks to Chinese artist Cao Fei. 

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Frank Stella Painted BMW M1 Art Car Headed To Auction

Back in the mid-1970s BMW recruited artists to paint their race cars, which eventually lead them do some road-cars. Artists such as Andy Warhol and Alexander Calder did one-off designs which brought both the car-maker and the artists much publicity. However, all the art-cars commissioned by BMW themselves sit in a museum and are unlikely to ever be sold.

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BMW M3 GT2 Art Car Unveiled by Designer Jeff Koons in Paris, Ready to Race at Le Mans

Last night in Paris, BMW unveiled a very expensive and very fast piece of art – a custom M3 GT2 Art Car created by American artist Jeff Koons. The colorful design is inspired says Koons by classic race cars, graphics and explosions which is, “evocative of power, motion and bursting energy.”

On display at the Pompidou Centre in Paris, BMW will soon give this piece of art a proper thrashing at the hands of drivers Andy Priaulx, Dirk Müller and Dirk Werner during the 24 Hours of Le Mans. That’s right, this Bimmer isn’t just a piece of modern art – it’s fast, very fast. In fact, it’s fully prepped for the track and powered by a 4.0-liter V8 engine that makes 500-hp.

We’ll be sure to bring you an update on how the car does during the race, which takes place from June 12-13.

GALLERY: BMW M3 GT2 Art Car by Jeff Koons

Official release after the jump:

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