#BmwI3Concept

The BMW i3 Concept Coupe has made its European debut at the Geneva Motor Show ahead of planned sales of the i3 later this year.

It’s only been a few months since we last saw spy shots of the BMW i3 getting tested in the snow, so it would seem that the German automaker’s Project i is well on schedule.

Star of the upcoming movie Mission Impossible: Ghost Protocol, Paula Patton, was on hand in helping introduce the North American debut of BMW’s i3 and i8 Concepts. Neither of these concepts are new to us, having seen them in detail at the Frankfurt Motor Show, but it’s understandable with the i8 playing a major role in the upcoming movie why BMW would give it center stage at the LA Auto Show.

Making their world premiere at the Frankfurt Auto Show, the BMW i3 and i8 may just be concepts, but point to a major push by the German automaker into the realm of electrified vehicles. In fact, BMW is so serious that its working towards an entire range of “i” branded alternative vehicles, sporting both electric and hybrid-electric powertrains.