#BmwI8

Car consumers are obsessed with performance these days.

If you want to go fast, there are plenty of cars on the market today that can deliver bucket-loads of speed, but certain high-performance models are best avoided.

Let’s be honest: The future is frightening.

The long-awaited BMW i8 Roadster will make its debut at the upcoming Los Angeles Auto Show in late November.

When it hit the market, the BMW i8 was lauded for its awesome looks and futuristic technology. A few years later, the i8’s advanced powertrains and unique production methods have trickled down to regular cars in the BMW Group lineup.

BMW has confirmed that a roadster version of the i8 plug-in hybrid will launch within two years. 

BMW is looking to find a new purpose for its flailing ‘i’ division.

BMW has unveiled a special edition i8 with a Protonic Red paint job that will make its public debut at the Geneva Motor Show.

Many hardcore enthusiasts think BMW has fallen from grace. This legendary Bavarian brand became famous for building engaging, sophisticated vehicles that were the envy of the auto industry.

With its plug-in hybrid design, gorgeous looks and high-tech features, the BMW i8 is lacking only one thing: more power. Well BMW is reportedly beefing up its environmentally friendly sports car offering.

BMW is cranking up production of its i8 plug-in hybrid to meet global demand. 

BMW showed used CES to unveil a new home charging station that uses solar energy to reduce the electricity costs associated with EVs.

What is luxury? According to the team that runs BMW‘s new i division, it’s not what it used to be.