Subaru's Boxer Engine Celebrates Its 50th Birthday

The Subaru Boxer engine is celebrating its 50th anniversary this year.

Read more
2015 Subaru Outback Previewed in Spy Photos

Spy photographers have managed to snap some photos of the all-new 2015 Subaru Outback as it undergoes testing in Europe. The crossover-ish sort of station wagon has been on the market since 2009 and is overdue for a redesign.

Read more
Subaru Heading to Le Mans as an Engine Provider

Subaru will be heading to Le Mans next season, but not in the way fans of the automaker would like to see.

Read more
2015 Subaru WRX Details Leaked: 268 HP

Even more information on the 2015 Subaru WRX leaked and now it’s out that Subaru’s 2.0-liter turbocharged boxer four cylinder will offer 268 hp in that application. 

Read more
2014 Subaru Forester Bows at LA Auto Show

Subaru’s fourth-generation Forester crossover got its North American debut today during the L.A. Auto Show.

Read more
Scion FR-S Commercial Shows Engine X-Ray

Scion’s latest ad for its FR-S sports coupe shows more than the car’s backside sliding out around corners, though that’s there too. It give an x-ray view of the boxer engine at work. 

Read more
Subaru Videos Highlight Companies Core Technologies

Subaru has a host of technologies that the company employs in many of its cars, including symmetrical all-wheel drive and boxer engines, and today Subaru released a set of four videos, highlighting each one of its core technologies.

Read more
Scion FR-S Sales to Double Those of Subaru BRZ Says Brand Boss

While Subaru is targeting 5,000 units for its new BRZ sports car, Scion believes its version of the joint Toyota-Subaru project will more than double that forecast.

Read more
2013 Subaru XV Crosstrek Hits US Shores: 2012 New York Auto Show

Known for its rugged terrain-capable cars sporting efficient four-cylinder engines, Subaru built its reputation on offering all-wheel drive and crossover-like ground clearance in an efficient package.

Read more
Porsche Turbo-Four Boxer Engine a Possibility Says Engineer

For decades now, Porsche has reserved their turbocharged engines for its top-of-the-line models, such as the 911 Turbo, Panamera Turbo, or Cayenne Turbo. But given the success rival German automaker BMW has been having with its turbocharged powerplants across several of its models, it appears that Porsche may be interested in doing the same.

Read more
Toyota GT 86 Could Get Porsche Engine

The Toyota GT 86, or Scion FR-S as it will be called in North America, isn’t available yet, but it’s already generating tuner buzz.

Read more
Subaru Of America Prices 2012 Impreza At $17,495

Subaru of American announced today, that its highly-anticipated 2012 Impreza will start at just $17,495. At that price, customers will get the base model 4-door 2.0-liter with a five speed manual transmission.

Read more
Subaru FT-86 Variant Won't Get a Turbo: Report

Subaru’s version of the Toyota FT-86 front-engine, rear-wheel drive sports coupe will finally debut at this December’s Tokyo Auto Show. Toyota will sell its version as a Scion in the U.S. As for the Subaru model, well, according to the latest reports, there won’t be a powerful, turbocharged STI version.

Read more
Subaru Wins Top Automotive Webby Award For 'Mediocrity' Campaign

Subaru of America has won the top automotive Webby Award and the Gold IAAA Award for their ‘mediocrity’ advertising campaign, which lampooned traditional mid-size sedans. Subaru played off the abudnance of bland sedans in the market place. Subaru’s campaign portrays a dull and unexceptional fictional vehicle: the 2011 Mediocrity, displayed in dull beige. hue . The bland vehicle is then contrasted to the vibrant Subaru Legacy with its 2.5-litre Boxer engine and standard all-wheel drive, which, according to Subaru, is quite the opposite of ‘mediocre’.

The campaign’s digital focus was highlighted by a fully interactive website, as well as a Facebook page, a YouTube channel, a Twitter feed and a Flickr presence. Their win was chosen from almost 10,000 entries from all 50 U.S states and more than 60 countries worldwide. The Mediocrity campaign as well as substantial television advertising has increased Subaru awareness, contributing to record sales for the brand in both 2010 and the first quarter of 2011.

Check out the video after the jump!

Read more
Toyota FT-86 Restyled Due To Driver Feedback

While many have expressed their displeasure with Toyota‘s re-design of the FT-86 sports car, fans can rest easier knowing that the changes were made in the name of function rather than form.

Read more