- Alfa Romeo
- Aston Martin
- Land Rover
The Chevrolet Volt and Opel/Vauxhall Ampera represent a new kind of powertrain for General Motors which the company has covered with an 8-year/100,000 mile warranty, but what happens to that expensive battery should it cause issues, or after its usable service life?
Ford recently announced the EPA fuel efficiency rating for its electric Focus model. Since it doesn’t burn any gasoline, the number isn’t in miles per gallon (MPG), but was given as miles per gallon gasoline equivalent, or MPGe. A new term to the automotive lexicon, it’s worth exploring exactly what MPGe means and how an MPGe rating is determined, especially as the number of electric cars and plug-in electric hybrids on the roads continues to increase.
Who would have thought it? Given the flack the Chevy Volt has received at Republican hands over the last few months, former Republican president George H. W. Bush dealt the Volt attackers a serious blow, deciding to purchase one of GM’s extended range electric cars.
So the American automaker went back to the drawing board to come up with a new ad campaign for its Volt. Because no doubt, the ad created for the Super Bowl had less than stellar results. This time around, they (smartly) decided to stick to just human beings, showing somewhat candid interviews of “Happy Volt Owners.”
GM CEO Dan Akerson says these commercials will feature “the facts” and are “more interesting” now that they have “the happiest drivers on the planet” in the ads.
The ads are a little more effective than using interstellar aliens inquiring about the Volt technology. It’s real-world people trying to explain how the Volt offers real-world advantages. Will it do the job for Chevy? Perhaps the automaker should see what their European brethren are doing to sell the Ampera.
Watch two of the commercials below