#CitroenMetropolis

Citroen is going to enter the large luxury car market with a production version of the Metropolis concept car. The Metropolis will likely be badged as a DS9, and be positioned as a flagship to the company’s DS range, which currently markets a line of premium hatchbacks in Europe.

Citroen has a serious problem with large sedans. Their C6, while gorgeous and a not entirely bad car, is selling slowly in the United Kingdom and other markets – and did we mention depreciation? A $58,000 C6 is between $16,000 and $20,000 after only four years!

With Citroen looking to move upmarket with its new DS line, the French company is looking to produce two striking new concepts to help boost the brand’s image.

The Chinese-luxury market segment is continue to grow at an exponential rate. Many new-age Chinese entrepreneurs are affluent and distinguished, looking towards enjoying the finer things in life, which naturally includes automobiles. Many luxury vehicle owners are working hard in penetrating the market in China. Even Porsche debuted the Panamera in Shanghai, knowing how important luxury sedans are to the affluent Chinese. Interestingly enough, French auto manufacturer Citroen is focusing on this segment and attempting to beat out the luxury German manufacturers.