#Commercial

The Fiat/ Chrysler marketing masterminds are at it again. A follow-up to the wildly popular Chrysler 200 commercial featuring Eminem in Detroit and the signature beat from his “8 Mile” soundtrack, the automaker has now recruited the beautiful Jennifer Lopez to endorse its adorable 2012 Fiat 500C.

The combination is so irresistible, in fact, that the ad shows an entire town lose their self control, scrambling after the stars like a mob of zombies. Thanks to the light and little Cinquecento, J.Lo manages to nimbly swerve around the fanatics, while showing off the 500’s capable chassis and her superior driving skills. Inevitably, our star gets swarmed and lifted from the Fiat and Bollywood dancing spontaneously commences.

Fiat and J.Lo will be introducing a series of ads scheduled to air in the coming months. Enjoy the video!

Chrysler’s Ram truck brand will expand its advertising into Wal-Mart stores throughout the U.S. this fall. Dodge Ram advertisements will be in thousands of Wal-Mart stores and will integrate Mossy Oak camouflage, another of Ram’s partners into the promotion. “We recognize the alignment between truck buyers, the hunting/fishing lifestyle and Wal-Mart,” said Marissa Hunter, head of Ram advertising. “We are working on promotion that brings all three together.”

Ram will also be launching two new commercials today, for its “Code of the West” advertising campaign. Marissa Hunter commented on the commercials saying, “The role of these spots is twofold. First, continue to create overall awareness about the capability of the full Ram lineup. Second, do so in a manner that inspires consumers to think differently about the Ram Truck brand.”

Fred Diaz, CEO of the Ram brand said that through the first seven months of 2011, Ram brand U.S sales were up twenty-five percent. He expects sales to continue to grow for the rest of the year. “The fourth quarter always represents a key selling season opportunity for commercial business which historically increases commercial sales by up to 50 percent.”

Check out the commercial after the jump!

Well this is a change. The typical NBA all star usually drives around in a Cadillac Escalade or Mercedes-Benz S-Class, but not Steve Nash. No no, this Pheonix Suns point guard, seven-time NBA All-Star, two-time MVP award winner represents the Toyota Prius. In this new commercial, based on the competitive nature of both Nash and Toytota, the all new Prius comes out on top, or maybe dancing does. Nash’s competitve edge show him push the Prius to beat an old lady into a parking sport. The victory dance is hilarious.

Check out Nash celebrate his victory dance after the jump!

Infiniti has launched two new 15 second commercials entitled “Lullaby” and “Spa” on the brand’s Facebook page, official YouTube Channel and Twitter.

Both commercials boldly reinforce the luxury automaker’s status as the antithesis to sedate “boring” luxury, while poking fun at Lexus. Infiniti is blatantly illustrating the company’s ongoing commitment to design luxury that thrills. The Japanese automaker is trying to encourage enthusiast participation via the brand’s Facebook page by asking which ad is better to air on TV. Both ads will go to network, cable and sport market TV on July 18.“We believe in telling compelling stories with an attitude that feels more energetic and optimistic than traditional luxury brands,” said Infiniti Americas Vice President Ben Poore. “Our commercials are bold, and serve as our proclamation of confidence in our ability to move our customers emotionally as well as physically.”

Check out the videos after the jump!

In celebration of Honda’s 39th anniversary of the popular compact, the Japanese automaker has put together a video titled “Heritage”, where we take a look at the histroy of the car.

With some help from the British house music trio Dirty Vegas, the video shows us the evolution of Civic dating back to 1973. Since the first Civic was first produced, 19,000,000 units have been sold.

The all-new 2012 Honda Civic will feature a 1.8-liter 4-cylinder engine producing 140-hp.  The Civic is rated at 28 mpg city and 39 mpg highway which is gain of 12 percent in the city and 8 percent on the highway, over last years model. The Civic coupe will start from $15,605 and the sedan starts from $15,805.

Check out the AutoGuide review of the 2012 Honda Civic and view the “Heritage” video after the jump!

In this 45 second commercial, the all-new BMW 1M drifts on a helipad hundreds of feet in the air over a city. Is it real? Of course not but it is very entertaining to watch, and actually looks pretty realistic. BMW has been launching these fun commercials (1M vs the Concrete Walls), to stress the fact that the 1M is a high performance machine that will be used much more than for going to the store for a jug of milk.

BMW admits that its latest high performance two door rocket will have a very limited run of one  model year. With limited production in place, the $46,135 price tag may be a bargain should this car appreciate in value in the future. BMW stated that “less than 1,000 units” will be produced in 2011.

Check out the videos after the jump!

Speed Channel is gearing up to release The Car Show, a talk show led by Adam Carolla, Dan Neil, John “Spider” Salley and AutoGuide contributor Matt Farah.

The show hits the air on July 13. In the short clips released, the hosts tell us about their very first vehicles and driving experiences, ranging from a Honda 400 Four in the case of Adam Carolla to Matt Farah’s 1993 Mercury Villager LS. Oh Matt, look how far you’ve come.

Check out all the hosts stories of their first cars after the jump!

BMW UK has released another dramatic video detailing the 2012 M5. The M5 won’t go on sale until spring 2012, so we still have nearly a year before it hits the streets but this commercial is getting us very excited.

Top Gear’s new series will start in a few days and car enthusiasts around the world are eagerly marking off their calendars.

So far we know that James May will be showing us the new Aston Martin Virage,and Jeremy Clarkson will be comparing the McLaren MP4-12C to the Ferrari 458 Italia. We also see the BMW 6-series up against the Mercedes-Benz CL and we hear Richard Hammond talk to Clarkson about Chevrolet Corvettes. This is the second commercial to be released and the show will be airing the first episode on June 26.

Check out both videos after the jump!

MINI has been know to have fun with their commercials and they definitely pulled it off with their newest ad.  In this latest commercial entitled “Another Day. Another Adventure” the coupe tours around through Iceland, Rio De Janiero and Hong Kong in less than a week.

The next-generation BMW M5 has finally arrived and looks fantastic. The car won’t actually go on sale until spring 2012, so we still have nearly a year before it hits the streets but photos and this commercial have been released and portrays this BMW as a beast.

Lexus has just released a new advertisement highlighting the LFA supercar as well as the company’s technological innovations. This new ad focuses on new technologies critics thought Lexus was not capable of designing and the Japanese automakers commitment to sustainability. “It is not about simply making incremental strides and improvements, but about taking giant leaps in innovation,” said Dave Nordstrom, Lexus vice president for marketing.

This new ad entitled “A New Era of Lexus Innovation” highlights the development process for the Lexus LFA’s V-10 and carbon-fiber components. The LFA’s high revving engine screams through the entire ad, while being put through hairpin turns on the track all the while the sophisticated components inside the car are explained. The soundtrack and narration add to the experience and overall the commercial is worth checking out. The sound of the 4.8-liter V-10 sounds absolutely flawless.

Check out the video after the jump!