Decision Announced on Team Lotus Vs. Group Lotus F1 Naming Rights

Fans of Formula 1 racing and Lotus must have spent this year feeling a bit confused regarding who they should support, since there were two teams going by the name Lotus.

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Swizz Beatz, The Perfect Man For Lotus [Video]

In a fit of corporate community outreach, Lotus hired Swizz Beatz (Kasseem Daoud Dean) to head Lotus’s Creative Design department, which may sound like the plot to a screwball 80’s comedy ( Gung Ho meets Trading Places?) but actually came with a press release.

The rapper and hip-hop producer wasn’t just chosen to become Lotus’s spokesman—no, he is officially the vice president of Creative Design and Global Marketing, a position which comes with free coffee in the Lotus corporate break room. Turns out, Mr. Beatz is an avid car collector, with a Spyker C8 and a Ferrari Enzo in his stable, but presumably not a 1978 Eclat 22. He joins Victoria Beckham in the position of unlikely celebrity executive, where she is the creative design executive for Land Rover.

In the video after the jump, Lotus explains what he’ll be expected to bring to the table. But what makes Swizz Beatz the perfect man for the Norfolk company? “Three little facts,” Lotus says:
1. Like Group Lotus , he means business: He’s a risk taker with considerable credentials including music producer, rapper, designer AND painter.
2. Like our cars, he’s multi award winning: This year he shared a Grammy Award with Jay-Z.
3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys.

Swizz Beatz is a stepping stone to other famous artists—which Lotus hopes, not unlike a comely teenage girl who waits outside the jock quarterback’s locker after classes, will net them even more friends and that vaunted 18-34 demographic that marketing people keep talking about. What better way for Lotus to convince hip-hop moguls to replace their Maseratis and Bentleys and Maybachs…hold on, scratch that last one. Biggie might not have fit in an Exige, but Yeezy could. Whether he actually wants to is up to Dany Bahar’s salesmanship and size-11 Loakes.

But we wish Lotus well, of course. After all, they are merely adhering to Colin Chapman’s previously-truncated quip: “simplify, and make it rain, dogg.”

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Lotus Confirms Use Of V8 Engine

Lotus has officially confirmed the use of its own V8 engine which will first be featured in the 2013 Esprit. Lotus is following its ‘New Era’ plan to launch five new models with less reliance on Toyota engines.

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Lotus Developing New Engines For Its New Models

Dany Bahar, CEO of Lotus agrees and wishes to develop engines bespoke for its automobiles. Since Lotus is delaying the Elan, the funds earmarked for that car can now be used towards developing new engines.

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Lotus Appeals F1 Name Ruling

And as such, he is planning to appeal the ruling and eliminate the confusion: “it is inevitable that the similarity of the names Lotus and Team Lotus will cause confusion not only amongst F1 supporters and the wider public,” he said, “but also amongst F1 commentators who use the word ‘Lotus’ interchangeably for both teams.”

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Lotus CEO Denies Plans To Spin Lotus From Proton

Lotus impresario and well-coiffed CEO Dany Bahar has denied reports that he’s planning to divorce Lotus from its Malaysian parent company Proton—right after he mentioned that, well, he might.

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Lotus Looking to Partner With a Major Automaker Says Company CEO

Lotus CEO Dany Bahar has made numerous changes to the storied British brand since he joined the company in 2009 and he’s not done yet. In a recent interview he made known his desire to see Lotus split off from its current Malaysian owner Proton, in search of a major global automaker – like Toyota.

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Lotus May Develop In-House V8 Engine for Esprit

While the upcoming Lotus Esprit has been announced using a supercharged version of the Lexus IS-F’s 5.0-liter V8, that may all change when the new high-powered exotic comes to market in 2012.

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LA 2010: Lotus to Run 'Own' Engines in 2012 Indy Car Season [Video]

Lotus has announced that it will join the big boys in 2012, racing against both Honda and Chevy in the Indy Car series.

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Lotus Refreshes CEO's Esprit V8; We Get the Hint

Oh Lotus, you think you’re just so clever don’t you? With rumors flying that the British sports car company will be unveiling the next generation Esprit at this year’s Paris Auto Show, Lotus has just released these photos of company CEO Dany Bahar’s personal Lotus Esprit.

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Lotus Appoints New Chief Technical Officer as COO Departs for VW

Lotus has just announced the appointment of a new Chief Technical Officer, while subsequently confirming the departure of the recently hired Chief Operating Officer Frank Tuch. Tuch is leaving for Volkswagen, but not without importing important information to the team at Lotus. According to Lotus ECO Dany Bahar, “We were able to reach a mutually acceptable agreement with VW which still allows Lotus to continue to benefit from Frank’s considerable experience before his departure. Frank will also continue to work for Lotus as an adviser and we wish him the very best of luck in his new endeavour.”

As for the new CTO, Lotus has appointed Wolf Zimmermann, who formerly oversaw the engineering and technical strategy at Mercedes-Benz. The announcement of Zimmermann joining Lotus is just the latest in a long line of executive appointments that includes Bahar and Design Director Donato Coco (both from Ferrari) as well as several other execs from Porsche and Aston Martin. Lotus also recently signed on Bob Lutz as as a consultant, and is looking to do the same with recently-retired BMW-exec Tom Purves.

These moves are all part of a larger plan by Lotus that will see the company set itself up as a competitor to the likes of Porsche and Ferrari, focusing on more mainstream models and higher production volumes. This restructuring plan has already seen Lotus axe its entire dealer network.

Lotus will give a glimpse at its “New Era” at the Paris Auto Show where the automaker is expected to debut four new concept cars.

Official release after the jump:

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Lotus Terminates Dealer Network As Brand Moves Upmarket

As part of its attempt to re-position the brand as a competitor to Ferrari and Aston Martin, Lotus is axing its entire European dealer network in an effort to revamp the level of customer service provided by its sales centers.

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Lotus in Talks to Sign-On Bob Lutz, Tom Purves As Part of Major Brand Expansion

As part of a major expansion plan that will see the Lotus brand leave behind its niche-market history and expand into a more mainstream automaker, Lotus is poised to sign-on two long-time industry execs: Bub Lutz and Tom Purves. Lutz needs no introduction, having worked in the auto industry most of his life, holding senior positions at Chrysler, BMW and Ford, not to mention most recently at General Motors. As for Purves, he is a recently retired BMW executive.

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Report: Lous Esprit Project Officially Gets the Green Light

Lotus fans can rejoice as the automaker has now officially confirmed that the Esprit project will go ahead. This halo car will be a part the company’s upcoming seven year plan, that will be laid out by new CEO Dany Bahar in the upcoming weeks.

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Report: Lotus Considering Return to IndyCar, GT and Le Mans Racing Says New CEO

Along with its announced plans for Formula One next season, British sports car maker Lotus is also looking at expanding its racing efforts to include IndyCar, GT and Le Mans racing. Newly appointed company CEO Dany Bahar made the announcement to employees, stating that Lotus is studying expanding its racing efforts under a new corporate outlook.

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