Steven Tyler Stars in Kia's Super Bowl 53 Commercial

Steven Tyler and legendary racer Emerson Fittipaldi will star in Kia’s Super Bowl 53 commercial, which will promote the new Stinger sedan.
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Kia Stinger, Emerson Fittipaldi Star in Automaker's Super Bowl LII Spot

The Kia Stinger and racing legend Emerson Fittipaldi will start in the automaker’s Super Bowl LII commercial.
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Lotus to Resurect Classic Black and Gold F1 Colors

For those, like yours truly, who grew up watching F1 racing in the late 1970s and the 1980s, the Lotus racers, draped in the classic black and gold colors of sponsor John Player Special rank as the most memorable. Driven by the likes of such greats as Emerson Fittipaldi, Mario Andretti and Ayrton Senna, they were frequent visitors to the winner’s circle as well as propelling the team to a number of driver and constructor’s championships.

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Report: Lotus Exige S Type 72 Celebrates British Brand's Return to Formula One

To help celebrate the brand’s return to the pinnacle of motorsports, iconic British sports car maker Lotus has just announced the release of the Exige S Type 72. As the name suggests, it’s inspired by the Type 72 F1 car, which was driven by drivers like Jochen Rindt, Emerson Fittipaldi, Ronnie Peterson and Jacky Ickx, who took it to 20 victories between 1970 and 75, with two Driver’s World Championships (in ’70 and ’72) and three Constructors’ Championships (in 1970, ’72 and ’73).

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Lotus Returns to Formula 1… in Name Only

Team Lotus will return to Formula 1 after a 16 year absence… sort of. While two cars scheduled to run in the 2010 season will proudly wear the Lotus name, the team will actually be owned and operated by Litespeed, a U.K.-based Formula 3 team.

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