#Eminem

We are back with the latest installment of ‘Commute, Toy or Destroy’ where this week the choices will make you cringe with indecision.

Advertising Age has named Chrysler the marketer of the year for 2012, thanks to the company’s growth which is attributed to its new marketing techniques. 

Audi is a company that prides itself on cozying up to celebrities and it looks like the latest name they’ll be working with is rapper Eminem…. by court order. Don’t jump to conclusions though, it’s not Eminem who’s being forced to do anything, but rather the flashy German automaker.

In early June, 8 Mile Style, which handles Eminem’s copyrights, filed suit against Audi in Germany over a video that it allegedly (and rather obviously) ripped off. The promo piece for the new Audi A6 Avant used a rendition of the award-winning “Lose Yourself” song and even aped Chrysler’s “Imported from Detroit” commercial, which was created for the Super Bowl.

8 Mile Style has announced a settlement has been reached and showing some serious class, rather than a big cash settlement, the arrangement will see Audi lending a hand to, “support the revitalization of Detroit by contributing to selected social projects.” Making this settlement all the more poignant is the fact that in the past few years Audi parent company Volkswagen turned its back on the Motor City, moving it’s U.S. headquarters to Washington, D.C.

Details of exactly how Audi will be helping-out Detroit are expected to be announced soon.

[Source: FreeP]

Watch the original “Imported from Detroit” ad, plus the copycat Audi one after the jump

In between light-beer dick jokes and Justin Bieber cameos, Chrysler’s now-famous “Born of Fire” ad was one of the Super Bowl standouts. The experts in the industry agree, too: the Eminem-infused ad swept four awards at the 85th annual Cannes International Festival of Creativity.

The ad took home Best Direction, Best Use of Music, Best Script and—to top everything off—Best Automotive Commercial. It was developed by Wieden+Kennedy, who hold such well-known brands as Coca-Cola, Nike, and Old Spice (but not Secor Laxatives), and can now add a few more “Lions” to their trophy cabinet.

“Chrysler is humbled to be awarded with such a prestigious honor,” said Olivier Francois, president of Chrysler. “The ‘Born of Fire’ commercial and the ‘Imported from Detroit’ campaign describes the comeback of the Chrysler brand and truly defines American luxury.”

Don’t remember the ad? Or just want to watch it again? Check it out after the jump:

Rapper Eminem is suing Audi over what he believes is a copyright infringement case, using one of his songs in a promotional video for the new A6 Avant.

Eight Mile Style, which oversees Eminem’s copyrights has filed for an injunction against the German automaker in Hamburg Regional Court, alleging the sound track used in the background of the spot is the very same music from his “Lose Yourself” song.

Bu the overlap extends well beyond just the song, with the Audi video a near copycat of Chrysler‘s “Imported from Detroit” ad that ran during this year’s Super Bowl.

[Source: Mashable]

Watch both videos after the jump:

The money spent on that Super Bowl ad was well worth it. Now, Chrysler is running with the success of the ad that featured Eminem, and their Imported from Detroit merchandise line is sporting a new logo.

Now that Eminem has made both Detroit and driving a Chrysler cool again, the automaker is capitalizing on the new found popularity that its Super Bowl ad has delivered.

Get the Flash Player to see this player.