Ferrari Hybrid System Detailed by Patent Applications

Ever since the FIA motorsport governing body permitted the application of a KERS (Kinetic Energy Recovery System) in Formula 1, Ferrari had intended to trickle down its latest racing technology and apply it to its line of sports cars. At the Geneva Auto Show of 2010, Ferrari first introduced its new gas-electric hybrid concept based on the Ferrari 599, dubbed the HY-KERS.

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Bentley Announces Global Partnership With Starwood Luxury Hotels

According to Global Brand Leader for St. Regis Hotels & Resorts Paul James, “Starwood’s luxury brands continues to grow globally and so does the global nature of our guests. We are committed to providing experiences that far surpass their expectations, and this partnership with Bentley enables our discerning guests to explore must-see destinations in unparalleled style.”

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Nico Rosberg Delivers First Mercedes F1 Win Since 1955

This Formula 1 Chinese Grand Prix race weekend enjoyed many firsts. Mercedes GP driver Nico Rosberg scored his maiden Formula 1 pole position and succeeded in taking the momentum from his strong qualifying performance over to race day, earning his first ever F1 GP victory.

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Ferrari F40 LM Prototype Heading to Auction

While classic Ferrari sports cars are characterized by the sonorous small displacement V12 engines sitting in the middle of their stretched bonnets, the turbo era of the 1980s brought along a new Ferrari that has come to serve as the definitive Italian supercar of the modern era – the Ferrari F40.

Still one of the most extreme vehicles on the road today, it’s hard to believe that this year marks the 25th anniversary of the F40 since it was first introduced in 1987. Commanding an astronomic starting price of $400,000 when new, only 1,315 units were ever produced. As it is also the last vehicle founder Enzo Ferrari personally commissioned, the Ferrari F40 continues to demand an enormous sum of money today.

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Michael Schumacher Explains Formula 1 Steering Wheel in Video
When it comes to the pinnacle of motorsports, things get very expensive and very complicated at Formula 1.

A Formula 1 steering wheel, a tiny carbon fiber control panel that places every electronically adjustable parameter of a Formula 1 race car into the palm of the driver’s hands, can cost $50,000 alone. With more buttons, toggle switches, dials, and switches than a tournament-spec Streetfighter fighting-stick gamepad, racing drivers must push their cars as hard as possible, handle the physical strains from high loads of G-force, while delicately managing all the vehicle vitals and settings on the button array.

To the unfamiliar, the dizzying control layout may seem excessive, but Mercedes GP and 7-time World Champion Michael Schumacher share a guided tour of the steering wheel to help racing fans understand what’s what.

Starting with its main function of steering the vehicle left and right, Schumacher gets into identifying the boost button for the car’s Kinetic Energy Recovery System (KERS), the neutral and speed limiter button for coming into the pit-lane, a button that alerts the team for an unscheduled entry into the pits, a safety car button, a reverse button, brake balance check and clutch check buttons, toggles for the clutch, fuel mixture, engine management, differential adjustment, and wheel diameter adjustment. Finally, a main menu toggle switch and a multitude of ‘menu’ option buttons handle the rest. In the event the buttons and switches on the wheel fail to respond, a ‘reset’ button is available as well.

Check out Schumacher’s video below to find out more:

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Lamborghini SUV Could Launch By 2017 Says CEO

Only a little more than a week ahead of the upcoming Beijing Auto Show, Lamborghini CEO Stephan Winkelmann disclosed new development details on its upcoming SUV.

Speaking to German newspaper Handelsblatt, Winkelmann revealed Lamborghini’s goal to have an SUV as a new third model to diversify the Lamborghini line-up as soon as 2017. Suffering losses (as most supercar brands do) since 2009, Lamborghini is under pressure from parent company Volkswagen to become a profitable asset.

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Lotus May Be Sold To China's Youngman

Earlier warning signs were brought to attention this year when Lotus’ Malaysian parent company Proton sold a controlling stake to another Malaysian conglomerate, DRB-Hicom. As per Malaysian law, Lotus had to halt all business operations and freeze its financial accounts during the 60-day transition period.

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Lexus LFA II Rumors: Twice the Car, Twice the Price

The Lexus LFA is undoubtedly a supercar, but many criticized its lofty $375,000 price tag.

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Gilles Villeneuve Tribute to Be Held at Fiorano Test Track
Formula 1 and Indy Series champion Jacques Villeneuve will drive his father Gilles’s 1979 Ferrari 312 T4 Formula 1 car at the Fiorano test track on May 8 in tribute to the 30th anniversary of his father’s death.

In 1982, Formula 1 witnessed the talents of the Canadian race car driver. Regarded as the fastest ever to compete in Formula 1 by fans and fellow drivers, Villeneuve’s short career with Scuderia Ferrari was highlighted by six grand prix victories as well as a remarkably ferocious wheel-to-wheel battle for second versus Renee Arnoux during the closing stages of the 1979 French Grand Prix, all of which earned him a legendary status while driving a series of dangerous and ill-handling Ferraris.

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Ferrari 458 Special Edition Celebrates 20th Anniversary in China

Black and yellow prancing pony badges have been available in the Chinese car market for 20 years and Ferrari is celebrating the anniversary.

To mark its growing success in the country, the automaker announced the inauguration of a permanent brand exhibition at the Italia Center of the Shanghai World Expo Park. Covering almost two square miles, it designed five specific themes to showcase at the venue.

Between the dedicated Ferrari in China, green technology, product, design, and racing wings, visitors will not only get to see current and past ferrari models, but will also get to admire a rich selection of images and videos made for the exhibition.

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Lamborghini Deimos Filed for Trademark


Lamborghini is famous for naming cars after fighting bulls, but that might be changing as today it was announced that the automaker has tradmarked the name “Deimos” for a future product. 

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Koenigsegg Agera R Pummels Nurburgring Straight At Mind-bending 249.5 MPH – Video

Standing toe-to-toe with Bugatti Veyron, the Koenigsegg is harder to pronounce, lesser known, and more exclusive, arguably making this small Swedish carmaker the definitive supercar marque, full stop.

Continuing to raise the bar, the latest 2013 Koenigsegg Agera R now boasts an output of 1,140-hp. Since last September, Koenigsegg claimed a number of new production records, reaching 200 mph from a stand-still in 17.68 seconds, braking to a stop from 200 mph in 7.28 seconds, and finally a full cycle 0-200-0 mph run in 24.96 seconds. While the Bugatti Veyron Supersport holds the top-speed title at 268 mph, the Agera R sprints from 0-300 kmh (186 mph) more than 2 seconds quicker than the Bugatti. Mind-boggling numbers on paper, but what does that mean in real life?

From the Nurburgring pit lane access at Dottinger Hohe, the very end of a 2.2 mile long straight, a track-side fan records a top speed fly-by and receives a serious case of whiplash in the process, as the screaming 5.0-liter twin turbo V8 engine propels the Agera R to an insane 249.5 mph at the end of the straight.

The violent 250 mph pass is shown at the 1:40 mark. Hold onto your butts and check out the video below:

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SRT Auctions First Viper To Benefit Pediatric Cancer Foundation

The all-new 2013 SRT Viper is without a doubt the star of this year’s New York Auto Show. Boasting big numbers, the Viper’s enormous 8.4-liter V10 engine produces 640-hp. Plus, SRT has announced a factory-backed return of the Viper to the American Le Mans Series and international endurance racing.

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Lamborghini SUV Details Leaked From Private Preview Event in New York

As more and more automakers embrace social media marketing, Lamborghini has opted for a more intimate approach, inviting select clientele to attend a special New York City preview event to gain feedback for a potential third model for the Lamborghini line-up.

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2013 SRT Viper Video, First Look: 2012 NY Auto Show

The most highly anticipated reveal of the 2012 NY Auto Show did not disappoint. Sure it’s has a remarkably similar 8.4-liter V10 engine with 640 hp and 600 lb-ft of torque, but that’s hardly something to complain about.

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