#Fr-sPricing

Subaru bumped the price of its 2014 BRZ by $100 to $26,390, and the 2014 Scion FR-S will also see a modest bump of $80 to $25,335 including delivery.

News is surfacing that extremely high demand is somehow causing Japanese domestic deliveries of the Subaru BRZ to be delayed until January, 2013. 

It isn’t totally clear how something being well received and in-demand would make it harder to deliver, if anything the opposite would make sense, but according to FT86Club that’s exactly what’s going on.

Supply and demand dictate price, if you don’t like it go buy a Civic. Maybe that’s a little harsh, but it’s true and one Subaru dealership is making that abundantly clear.

It said in an email that there would be a non-negotiable $5,000 markup on all of the 20 BRZs that would be delivered to its lot. The email also said several of the cars were already spoken for.

That might seem hard to swallow, especially considering the new Subie coupe only has 200 horsepower, but given the critical acclaim both it and the Scion FR-S counterpart have already received you might have quite a car on your hands. That could be true for more than one reason too.

The 2013 Subaru BRZ will be hitting dealerships this spring, and will carry a base price of $25,495.