Lotus Press Release Addresses Media Controversy Head-On

Throwing a curve ball right down the media’s throat, Lotus issued a press release today that aimed to disarm and diffuse the flurry of speculation and jokes.

It did so by writing in completely unacademic, and some might argue, unprofessional style. Above the text, a borrowed copy of Sniff Petrol’s satirical photo (seen above) that portrays CEO Dany Bahar as “Baghdad Bob,” Iraq’s ex-information minister notorious for insisting things were fine.

Here’s a quick recap of what lead into today’s hilarious SNAFU.

Read more
Lotus Evora GTE to Compete in American Le Mans Series in Retro Style

Lotus Motorsport and Alex Job Racing (AJR) will partner to compete for the GT championship in the American Le Mans Series, starting with the race at Long Beach on the weekend of April 14.

Read more
Lotus Launches in China With Beijing Dealership, 10 More to Follow Next Year

There used to be a time when any car company hoping to succeed in business would open up shop in North America. While North America remains one of the key markets for car companies, the new focus is on emerging markets, with China as the number one choice.

Read more
Decision Announced on Team Lotus Vs. Group Lotus F1 Naming Rights

Fans of Formula 1 racing and Lotus must have spent this year feeling a bit confused regarding who they should support, since there were two teams going by the name Lotus.

Read more
Group Lotus Fields Works Karting Effort

As part of a plan to spot future motor racing talent, Group Lotus has been the first car manufacturer to truly feature a presence in that most grassroots form of racing, karts.

Read more
Lotus Appeals F1 Name Ruling

And as such, he is planning to appeal the ruling and eliminate the confusion: “it is inevitable that the similarity of the names Lotus and Team Lotus will cause confusion not only amongst F1 supporters and the wider public,” he said, “but also amongst F1 commentators who use the word ‘Lotus’ interchangeably for both teams.”

Read more
Lotus Wins Formula 1 Naming Dispute

But a year earlier, the Malaysian government—which controls a stake in Lotus’s parent company Proton—threw its own hat in the Formula 1 ring in an effort to promote Proton on the world stage. They picked an experienced team name that would garner respect among the racing community: Lotus.

Read more