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#HybridSportsCarConcept
Toyota Boss Says to Expect Cars Like the Hybrid Sports Car Concept While He's In Charge
Toyota s are notoriously un-fun to drive, but the company’s new boss aims to change that, infusing some driving character into even the greenest of the brand’s beige offerings. In numerous interviews since Akio Toyoda took over at the helm of the world’s largest automaker, he has repeated that the brand needs products that are more fun to drive. More recently he even commented that company engineers have been instructed to add more excitement to the cars – especially the hybrids.
Colum Wood
Jun 07, 2010