- Alfa Romeo
- Aston Martin
- Land Rover
Fuel economy numbers are more important now than ever before, as gas prices continue to rise in North America.
An impressively high number, even a class-leading car like the Hyundai Elantra, which gets 40 mpg highway, only achieves an average of 33 mpg. While the exact fuel economy figures have yet to be released and a 40 mpg highway rating is still in sight, when the Dart (above) goes on sale later this year it most certainly will not get 40 mpg average; not in real world driving and not even on the window sticker.
Dodge wasn’t wrong. They’re not even entirely to blame. If fact, they were just using a different testing method to get their fuel economy numbers. Or to put it more accurately, they weren’t even doing the testing. So why would a different testing method be used? It’s a long and complex story, but the gist of it is that according to a government mandate, in order for Fiat to take control of Chrysler it needed achieve three goals, the final one being building a 40 mpg car on American soil. Being government related, that number is a CAFE number, not an EPA number. What’s the difference? Read on.
Hyundai is rolling out a new advertising campaign with a twist: the host of the commercials is trying to hypnotize you, right through the computer screen.
These ads are for the Hyundai i30, or as we know it in America, the Elantra. They feature professional hypnotist Peter Powers, who does his best to hypnotize any consumers daring to watch the video. The video features a disclaimer that assures you “Peter Powers has performed the hypnosis with suggestions of a positive and fun nature, a formal procedure for the removal of hypnosis and with no instructions to perform unlawful, negative or unseemly behavior.”
Powers’ sow, calm voice tells us to fall in love with the i30 and that the headlights look like eagle eyes and the tail lights are just like the wind. It is clearly a little bit sensationalized for entertainment, but Hyundai is probably counting on some weak willed people to be enthralled by Peter Powers spell and run out and buy a new i30.
You can see for yourself whether or not the hypnotization works on you by clicking here.
Watch the video below for a preview of exactly how powerful hypnotization can be.
Hyundai offered a 2010 model year Elantra Blue briefly, featuring a manual transmission and special gear ratios helping it to achieve better fuel economy than a standard Elantra. Now it appears that the Korean automaker might revive the Blue package for its compact Elantra.