- Alfa Romeo
- Aston Martin
- Land Rover
Adding to Hyundai’s Super Bowl ad lineup, the automaker’s fourth commercial focuses on the Elantra.
Celebrating its 2012 North American Car of the Year victory, the Elantra takes a 30-second “Victory Lap” during the game. The Elantra won the award in January, and what better time than the Super Bowl to celebrate the big win. Instead of a parade, the Elantra takes a victory lap around the neighborhood with a little fanfare (hey, honking your horn can be considered fanfare.)
Watch Hyundai “Victory Lap” commercial after the jump.
Hyundai might still be under fire by consumers that aren’t having such stellar mpg results with their Elantra, but the Korean automaker had no problems announcing that they’ve achieved the 36-mpg corporate average fuel economy four years ahead of the US government’s rule for 2016.
In a contest where any of the three finalists could seemingly have won, the Hyundai Elantra has officially been crowned the 2012 North American Car of the Year. The Elantra beat-out the Ford Focus and the Volkswagen Passat for the honor, which was announced today in Detroit at the start of the North American International Auto Show.
Consumer Watchdog is not backing down from its bid of calling out Hyundai‘s MPG claims for their popular Elantra, and has now issued out a letter to Hyundai’s CEO asking the company to pull its prominent 40-mpg claims from car’s advertisements until the EPA re-tests the model.
Just when we thought absolutely nothing negative about Hyundai could hit the press, this happens. A group called Consumer Watchdog has requested that the US Environmental Protection Agency (EPA) investigate Hyundai’s MPG claim on their popular Elantra model.
Hyundai states that the Elantra can get 29-mpg city, 40-mpg highway with a 33-mpg average, but Consumer Watchdog is claiming that the vehicle’s real-world MPG average is more in the mid-20s. Reports are coming in from Elantra owners all over that they’re having a very difficult time achieving any MPG-average in the 30s, with even USA Today tech writer Jefferson Graham reporting that he only average a disappointing 22-mpg.
Hit the jump to read the press release
Hyundai has already admitted that they have two sets of tooling for their three-door Veloster, so that Hyundai can switch the door’s location for either left or right-hand drive markets, and the company has admitted that a Veloster with two rear doors is a possibility for the future.
Hyundai will invest $173 million to modify and expand its Alabama engine plant. The expansion also includes a new engine program for the Hyundai Elantra, with a target completion date of March, 2o12. Hyundai will also hire 214 new workers within the plant to build the new engines.